What it’s like to work with me?
I use the MOST Framework to optimize paid search performance and build out growth roadmaps.We start with your Mission, or what success looks like for your business.Then we look at your Objectives or KPIs and make sure they’re in alignment with your business goals.Next we identify the Strategy that will hit your KPIs given your specific strengths and constraints.Finally we choose the Tactics that support your strategy and objectives.If you’re looking for a tactics-first marketer who likes to debate universal best practices, look elsewhere.But if you’re ready to level-up your campaigns to drive business growth, I’m here to ask smart questions, challenge some assumptions, and show you what’s possible with your account.
Who I am a great fit for?
You have defined growth goals and a consistent “source of truth” for your data. If you’re not accurately tracking conversions yet, that’s a great thing to fix before investing in growth consulting.You’ve established product-market fit; you already have customers and you know why they love your offer.You have time to do it right. Yes, paid search results can be fast, but “we need to go from 0 to 100 by next week” isn’t viable. Trust me that “ready fire aim” is not the best way to spend your marketing budget.