expert's photo
Former VP of Growth at Sequoia Backed Telco
$1000 /mo
Monthly retainer
$250 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Advertising and Retargeting Automation

  • PPC Strategy and Planning

  • Campaign Structure and Setup

  • Audience Targeting and Segmentation

  • Ad Performance Measurement and Analysis

  • Ad Optimization and Testing

  • Landing Page Optimization

Industries

  • SaaS

  • Ecommerce

  • EdTech

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

I use the MOST Framework to optimize paid search performance and build out growth roadmaps.We start with your Mission, or what success looks like for your business.Then we look at your Objectives or KPIs and make sure they’re in alignment with your business goals.Next we identify the Strategy that will hit your KPIs given your specific strengths and constraints.Finally we choose the Tactics that support your strategy and objectives.If you’re looking for a tactics-first marketer who likes to debate universal best practices, look elsewhere.But if you’re ready to level-up your campaigns to drive business growth, I’m here to ask smart questions, challenge some assumptions, and show you what’s possible with your account.

Who I am a great fit for?

You have defined growth goals and a consistent “source of truth” for your data. If you’re not accurately tracking conversions yet, that’s a great thing to fix before investing in growth consulting.You’ve established product-market fit; you already have customers and you know why they love your offer.You have time to do it right. Yes, paid search results can be fast, but “we need to go from 0 to 100 by next week” isn’t viable. Trust me that “ready fire aim” is not the best way to spend your marketing budget.

Notable highlights

20 years experience in paid search marketing, with clients ranging from local businesses to Fortune 10.
Grew ARR from $0.25M to $40M+ for an online retailer
Achieved a 95% CPA reduction for a Fortune 100 company
Named one of the Top PPC Experts by PPC Hero and Marketing O'Clock
175X paid search revenue increase with a 100+ ROAS for an ecomm company

Tell us more about your project and we’ll get you matched.

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