expert's photo
Former VP of Growth at Sequoia Backed Telco
$2500 /mo
Monthly retainer
$150 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Product Launches and Go-to-Market Strategy

  • Performance Measurement and Analysis

  • Strategy and Planning

  • Website and Landing Page Optimization

  • Funnel Analysis and Optimization

  • Personalization and Segmentation

  • Copywriting

  • Conversion Rate Optimization (CRO)

  • PPC Strategy and Planning

  • Ad Creative Development

  • Campaign Structure and Setup

  • Audience Targeting and Segmentation

  • Ad Performance Measurement and Analysis

  • Ad Optimization and Testing

  • Landing Page Optimization

  • Cross-Channel Performance Marketing


  • Ecommerce

  • B2C

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

Often one or two key insights can send a company on its way to the next revenue milestone. Everything I do centres around finding this key insight, your core customer audience and their Job To Be Done(s). Once we’ve got a very clear definition of the JTBDs, we can use a repeatable process to get to Growth. Together we then explore what makes our core audiences tick, we’ll strategise how the customer acquisition campaigns need to be structure, what needs to pop in the ad creatives, how the customer experience needs to be shaped.

I’ll do the heavy lifting or work with people on your team who can take some of that on. That way your time can be freed up to focus on the big picture and/or bringing it all together across your company.

How will it work in practice? We’ll explore the problem (an audit may be necessary), create a scope/plan, and then execute with a key end result in mind.

Who I am a great fit for?

I work best with early stage startups and scale-ups. Whether you’ve got your first PMF already or are still working towards it, we’ll be able to work on it together.

I’ve worked across different industries in ecommerce, subscriptions, apps, propertytech, automotive tech, SaaS, Luxury. I can bring in a wide variety of experience and insights to your particular area.

Notable highlights

Led a high growth startup as a Head of Growth through their Series C funding round and multiple debt rounds: Onto
Drove two startups through to PMF: Mashroom (Head of Marketing) & GetAgent (Digital Marketing Manager)
Spent £25+ million on digital and offline ads.
Grew Patch plants (ecommerce) revenue 10x in 2 years to a £10 million revenue run rate.

Tell us more about your project and we’ll get you matched.

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