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Open to Full-time opportunity
Commercial Lead Specializing in B2B SaaS
$2000 /mo
Monthly retainer
$200 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Market and Competitive Research

  • Product Launches and Go-to-Market Strategy

  • Pricing Strategy and Monetization

  • Strategy and Planning

  • Funnel Analysis and Optimization

  • Lead Generation and Scoring

  • Audience Targeting and Segmentation

Industries

  • SaaS

  • B2B

  • Supply Chain

  • Marketplace

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

Hi, I’m Gus – an operations & revenue leader with 8 years of experience in B2B SaaS startups. As a results-driven Commercial Lead, I specialize in crafting and implementing robust strategies that drive immediate results and sustainable growth. My approach is rooted in establishing core business processes across operations, sales, marketing, and customer success. I excel in rapidly identifying and addressing the heart of complex challenges, ensuring that no time is wasted on peripheral issues.

Working with me, you’ll find that I am highly efficient and straightforward. I value clear communication and transparency, making collaboration with teams and clients seamless and productive. My ability to quickly grasp the essence of a problem allows me to devise effective solutions and action plans without delay.

I have a proven track record of assembling and leading high-performing teams, adeptly managing both enterprise and Product-Led Growth (PLG) sales motions. My leadership style fosters a culture of innovation and agility, empowering teams to exceed their targets while maintaining a focus on customer satisfaction.

In every project, I prioritize strategic planning and execution. This involves not only setting ambitious goals but also meticulously planning the steps required to achieve them. My hands-on experience with various tech stacks further enables me to leverage technology effectively in optimizing operations and driving revenue growth.

In summary, working with me means partnering with a leader who is not only highly efficient and easy to work with but also deeply committed to getting to the core of every challenge and executing a well-thought-out plan to overcome it.

Who I am a great fit for?

I am an ideal fit for businesses, particularly in the Seed to Series A stage, that are in the process of establishing their GTM strategy and operations. My experience is most valuable to organizations that are navigating the initial phases of growth and are looking to solidify their position in the market.

Companies where agility and quick decision-making are key, will find my skills particularly beneficial. I excel in situations that require rapid results and have a knack for bringing clarity and direction to ambiguous and fluid business landscapes.

I’ve worked with and for companies in UK, Europe, US, and India which has equipped me with a unique perspective and understanding of diverse business cultures and practices.

I have a strong background in B2B SaaS, marketplaces, and both Product-Led Growth (PLG) and Enterprise Sales motions. This experience is invaluable for companies in these domains seeking to refine their sales strategies and operational efficiencies.

In summary, I am a great fit for dynamic, early growth-stage companies, especially in the SaaS space, that value quick, results-driven strategies and are open to navigating the complexities of scaling up in a fast-paced, ever-evolving business environment.

Notable highlights

Increased paid customer base by 50% from 800 to 1200 driving revenue from £500k to £1m within 6 months
Increased weekly demo numbers by 400% by optimising initial booking flow
Restructured Revenue team to pursue PLG strategy delivering CAC:LTV of 5Built and systemised end to end sales and customer success strategyy

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