Diego von Sohsten
Director of Product/PLG @ Vidyard | Product & Growth coach with 14+ years in tech
What it's like to work with me?
I go out of my way to bring value and leverage my experience when I’m working as a coach/advisor. I’ve been in tech for 15 years. Coaching without operating experience is wishful thinking!
I don’t believe in “spaghetti at the wall”. Growth is a system, not a series of hacks. Product strategies should frame the opportunity and provide a clear direction, not ambiguous motivational statements.
Who I am a great fit for?
B2B companies that have product market-fit and are ready to scale.
Notable highlights
At Vidyard, by revisiting our product-led onboarding strategy & experiments framework, I've increased habit formation/activation by 40%. (year over year)
Also at Vidyard, by delivering multiplayer capabilities, increased our habit formation/activation baseline by 33% (determined causation).
At Vendasta, cut CAC of user signups by 50% (new affiliate program/referrals) and improved user activation by 30%.
By introducing usage limits on the Free plan in my second year at Vidyard, we increased Free to Paid conversion by 20% (YoY) and Self-Service Exit Revenue by 49% (YoY), with minimal impact on free user acquisition and paid user retention.
Also at Vidyard: by launching a new self-service plan focused on collaboration, we reverted our SS Exit ARR back to growth, with 12% QoQ growth and a projected 25% YoY growth.
At Vendasta, the new Advertising Intelligence product (built zero to one by me and my team) got the SIINDA 2019 award, drove an additional user acquisition motion (via freemium) for our B2B2B platform, and optimized Vendasta’s own digital advertising fulfillment team productivity by 50%.
Also at Vendasta, we doubled ARR of the Listings product suite (four digits) throughout my 11-month tenure on that team.
