expert's photo
Open to Full-time opportunity
Former VP of Growth at Sequoia Backed Telco
$1200 /mo
Monthly retainer
$125 /h
Min 10 hours blocks

Services offered

  • Performance Measurement and Analysis

  • Strategy and Planning

  • Website and Landing Page Optimization

  • Funnel Analysis and Optimization

  • Conversion Rate Optimization (CRO)

  • PPC Strategy and Planning

  • Campaign Structure and Setup

  • Landing Page Optimization


  • SaaS

  • Ecommerce

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

People describe me as a highly motivated, results-oriented professional with a contagious passion for my work. I am known for my ability to provide clarity and focus on every project, and I always deliver actionable ideas that help my clients achieve their goals. Here are some of the things my past clients, partners, mentees & colleagues have said about me:

“Etan is a world class marketer, both a big picture and details person, and someone who truly adds immense value to any business or client he works with.”- Shmuel “Sam” Eisenberg

“I immediately put what he suggests into action, and it works!” – Jack Zerby

“Very good mentor, real insights and directly a new SEO strategy!!” – Rick Hoek

“Etan had great energy and was very resourceful with great ideas.” – Jenny

“Etan helped me look at things from a very new and different perspective.” – Casey Dobie

“Etan did his research on me, my question, and then delivered value beyond my expectations.” – Peter Murphy Lewis

“Etan knew the importance of eliminating all noise (in this case potentially “silent” noise) that could contaminate his results.”- Yaakov Bendavid

“Etan is detail-oriented, resourceful, and creative… He is relentless in making sure tasks are completed. His work ethic is infectious.” – Jon Nassimi

Who I am a great fit for?

You’re an investor or operator looking to unlock business growth…

  • Founders, business owners and entrepreneurs: My expertise in marketing and growth strategies can help businesses of all sizes achieve their goals. Whether you’re looking to launch new products, expand into new markets, or simply improve your online presence, I can provide the guidance and support you need to succeed.
  • Marketing teams: My ability to provide clarity and focus, coupled with my experience in full stack E-Commerce, B2B Demand Generation, SEO, PPC, and other marketing channels, makes me an invaluable asset to any marketing team. I can help teams develop and execute effective marketing campaigns that drive results.

Notable highlights

Led digital transformation and fully custom Shopify Plus theme buildout for high-ticket online store (See: e-bike brand)
Developed "Growth System Framework" to help individuals and teams leverage their scarce time and resources, and establish a streamlined way to focus and plan growth initiatives (See:
Responsible for $2.5m+ advertising budget; in B2B SaaS drove strategy and implemented multiple improvements in user quality and CAC reduction; in ECom drove >500% ROAS improvements across >5k new customers acquired
Developed a strategic and process framework for CRO, and ran 100+ marketing experiments across a variety of paid and earned channels.
Owned traffic acquisition, onboarding and CRO of homepage, education hub, landing pages, and tools (130k+ visits/month).

Tell us more about your project and we’ll get you matched.

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