What it’s like to work with me?
I am a fractional CMO with over 17 years of experience in marketing, branding, sales, and community engagement. As an ex-founder with a successful exit, I have navigated the intricate landscape of entrepreneurship, having scaled a startup to 2.5 million users. My journey has been global, working not only in my home country, India, but also across diverse geographies such as North America, Asia (including India, Singapore, Thailand, Indonesia, and the Philippines), MENA, and Australia. I like to refer to our mentor-advisor relationship as the “Guru Positioning System,” highlighting our cultural diversity. With experience of working with 23 startups, I am particularly passionate about working with emerging businesses. I specialize in unifying disparate functions and departments to cultivate a holistic view of the business, always with an eye for sustainable growth.
I am a curious person who doesn’t just ask “What,” but rather, “Why.” I seek to understand what makes your customers tick and your product stick. My approach involves a three-tiered “Why” technique, which involves Root Cause Analysis (RCA) to get to the bottom of any issue. I blend straight talk, humour (my jokes fall flat a lot more than I like :|, but that doesn’t deter me), cultural anecdotes, and travel stories, fueled by an always-on mindset for improvement. My mission is not just to market, but to create a strategy that resonates, engages, and propels your brand to new heights. Let’s embark on this journey together.
Who I am a great fit for?
Looking for a sidekick who can turn business hurdles into stepping stones while keeping it light and fun. Well, guess what? That’s my jam. I vibe best with:
- Founders of startups & scale ups: If you’re a founder juggling the chaos of team management, hiring challenges, defining KRAs, or just need a trusted advisor to bounce ideas off, consider me your go-to person.
- Go-Getters: If you’re all about diving into new markets or elevating your game where you already hold the fort. I have taken my own startup across geographies & I am all with you in this exploration.
- Remote Chiefs: Yeah, those brave souls navigating the wild world of virtual teams. It’s like herding hyperactive cats—tricky but strangely amusing. I have been managing teams across 5 different countries so you would find me on the same page as you, mostly always!
- Nice People: If you’re a genuinely good soul who believes in the power of a simple chat can spark genius ideas. I have your back.