expert's photo
Former VP of Growth at Sequoia Backed Telco
$1250 /mo
Monthly retainer
$156 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Market and Competitive Research

  • Product Launches and Go-to-Market Strategy

  • Pricing Strategy and Monetization

  • Strategy and Planning

  • Community Management and Engagement

  • Email List Building and Segmentation

  • Email Design and Content Creation


  • SaaS

  • HRTech

  • EdTech

  • MarTech

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

Have you hit a revenue roadblock? Can’t understand why your sales aren’t growing? Not sure where to invest your time and budgets to get sales success? Then I can help you…I have 20+ years of revenue leadership experience delivering new or disruptive propositions to the market for some of biggest brands in media, marketing, digital and SaaSIn 2021, I transitioned from the corporate environment to pursue a passion for GTM and Sales, actively supporting growth-oriented businesses in reaching their Sales and Revenue goals. I have engaged with a diverse portfolio of dynamic enterprises in pivotal investment phases, encompassing B2B/B2C Seed, Series A, and Series B stages.

I’ve done the hard yards, got the scars and have a set of skills and experiences that can help you deliver your goals, be those personal, commercial, organisational or revenueI provide Coaching and Mentoring on GTM and Sales, including Tactical, Strategic and Execution; delivered with concision, commercial curiosity, directness, impact and empathyWhatever you face, it’s likely I’ve seen it before, and know how the road bends and dips. My experience is shaped from first hand experience leading revenue functions in digital, data, SaaS and subscription businessesGet in touch and let’s see how I can help you grow your sales and revenues.

Who I am a great fit for?

I tend to help the following types of people:

  • Start up founders without sales experience, who need to figure things out
  • Founder led sales leaders looking to transition to team led sales, who need to build a system and foundations for sustainable growth
  • Founders and leaders who have built a sales team and can’t figure out how to make it more efficient and profitableAs a fractional sales leader, I have 2+ years experience at a range of growth stages from Seed to Series B and can provide advisory, diagnostic, project and fractional support on your terms.

I’m at my best working with individuals and teams to figure things out and find solutions to growth challenges – be those individual or team.

I am a qualified coach and ask lots of questions to get under the skin of the problem and to embed the solution – I need access to you people, data and systems and do not work in vacuums.

I am calm, focused, optimistic, provocative with purpose, and fun; and have over 2 years experience delivering successful outcomes as a fractional sales and revenue leader.

Notable highlights

Led the pre-revenue GTM for a HRTech SaaS solution, built the team, signed the launch partners and grew it to $1m ARR.
Took charge of enhancing efficiency and increasing customer lifetime value for the 30+ person B2C sales function within an EdTech tutor marketplace, achieving strategic improvements.
Led a team of 7 AE's and 2 SDR's in the US for a B2B Waste Management SaaS platform during the VP Sales paternity leave. Accomplished target objectives in 2 out of 3 months.
For a high-growth B2B Construction Services Marketplace, assumed the role of leading a comprehensive assessment of the current sales and marketing strategy. Identified growth opportunities and successfully directed their implementation.
Spearheaded the UK market launch for a revolutionary B2C/B2B LegalTech SaaS solution, built and successfully delivered the GTM plan and signed the launch partners.

Tell us more about your project and we’ll get you matched.

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