Matteo Berzoini
Performance Marketing Lead @Scalable Capital
What it's like to work with me?
It’s like running an F1 race together with your best friend. My one and only mission is to help you win a race (achieve your marketing goal) by getting you the most out of your car’s technical (bidding, tracking, reporting, automation etc) and economic setup (budget, people, creatives etc), ultimately guiding you through the process of taking informed, fact-based, data-driven decisions while on the driving seat. You can count on me as your trusted co-pilot for performance driven marketing activities.
Who I am a great fit for?
We’d be a great fit working together if:
- You’re constantly looking for new, innovative ways to address complex, multi-faceted marketing challenges
- You enjoy the process of marginal compounded improvement through seamless iterations
- You’re open for feedback and willing to challenge the status quo as well as learn from each other through positive reinforcements
Notable highlights
Increased campaign ROI of a leading mobile game client by 2X through the integration of predictive analytics signals into backend optimization algorithm
Designed and implemented from scratch an end-to-end marketing experimentation process which led to a 50% average reduction of customer acquisition costs across 5 channels
Led a team of 10 partnership managers who under my business coaching supervision overachieved their quarterly sales target by an average of over 130% for 4 quarters in a row.
Defined and launched a brand new creative framework that allowed to scale monthly production by 5X while also reducing unit production cost by 20%.
Increased campaign ARPU by 30% YoY through the implementation of dynamic value bidding system and advanced audience segmentation targeting.
