What it's like to work with me?

I’ve spent the last 8 years of my life growing B2B SaaS bootstrapped and venture backed startups.

I’ve launched an insurance company and scaled products from accounting software to AI tennis systems used by the former coaches of Venus and Serena Williams.

I’m also the Founder and Managing Director of Demand Conversion.
We focus on growth marketing for B2B SaaS companies.

I love working with companies who have a good level of product market fit and are looking to identify which channels could scale best for them.

I’ve worked with a lot channels and grown them from scratch.

For example, I’ve grown paid channels from $0 to $6 figure budgets, organic audiences with no paid spending from 0-hundreds of thousands with viral reels, and started Apple Top 10 podcasts – so I’ve got hands on experience on what’s involved to build something from the ground up and scale it.

I also know exactly what it’s like to be in your shoes – I previously co-founded a video compression startup and raised millions in VC funding.

I originally studied applied statistics and economics, I’m very data-driven and I always recommend a very disciplined approach towards marketing

If any of this sounds interesting to you, feel free to reach out, I’d love to chat.

Who I am a great fit for?

• B2B SaaS companies who already have strong product market fit
• Interested in understanding CRO across the full-funnel and optimizing that
• Looking to identify new growth channels through experimental campaigns (e.g. community-led marketing, influencer marketing, performance marketing)
• Believe that marketing is a long term game and establishing strong fundamentals for long term sustainability