Hire Fractional Chief Revenue Officers

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OUR TALENT POOL HAS WORKED AT AMAZING COMPANIES
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Former Growth at EdTech Startup with Founder Experience

I'm a serial founder and CRO with edtech and e-learning experience. I've run over 20 product launches to bring in $1M in revenue for a bootstrapped startup, grown a edtech company's community to 100K users in 2 years, and brought in over $600K in revenue through email marketing alone in an e-learning business.
  • EdTech
  • FinTech
  • Crypto
  • Ecommerce
$1000 /mo min monthly recurring
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3X Exit Founder, $50K -> $20M ARR Company Growth

I'm a serial founder with 3 successful exits. I took a company from $50K -> $20M ARR selling in 61 countries with an international team and reduced churn from a 7% loss to a 38% gain. I've also coached founders and startups on how to scale for the past 15 years.
  • SaaS
  • B2B
  • Marketplace
  • Ecommerce
  • FinTech
$1000 /mo min monthly recurring
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Former Sales Director for Fortune 100 Telecom

I'm a sales and business advisor with 16+ years of experience. I've helped clients grow their revenue 4X in 2022 and 4.5X in 2023 in spite of economic turbulence. Previously, I was the sales director for a Fortune 100 telecom and digital communications conglomerate.
  • SaaS
  • EdTech
  • HRTech
  • Consulting
$1000 /mo min monthly recurring
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7-Figure Acquisition Founder for a Sales-Led-Growth SaaS Company

I'm a serial bootstrapped entrepreneur who singlehandedly closed the first 500 clients for my first SaaS company, which I started with no prior knowledge. That same company generated $20M+ in revenue, grew to over 40 fully-remote employees, and after 12 years, was acquired in a 7-figure deal.
  • SaaS
$3000 /mo min monthly recurring
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Commercial Lead Specializing in B2B SaaS

I'm an operations and revenue advisor with 8 years of experience in B2B SaaS. Recently, I increased a startup's paid customer base by 50%, driving revenue from £500k to £1m within 6 months, optimized demo booking flows to increase weekly demos by 400%, along with building an end-to-end sales strategy.
  • SaaS
  • B2B
  • Supply Chain
  • Marketplace
$2000 /mo min monthly recurring
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Serial Co-Founder for Sales Led Companies

I'm a serial co-founder, sales director, and CEO. I previously built a company and team of 8 salespeople that acquired 1000 clients in 3.5 years, cofounded a consulting company that I grew to 30 employees and replaced myself as CEO within 5 years.
  • SaaS
  • B2B
  • Consulting
  • Agency
$1000 /mo min monthly recurring

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2

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3

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Robert Van Den Bergh Co-Founder of Channel

How to Hire a Great Chief Revenue Officer

About CROs

What does a fractional Chief Revenue Officer do?

A Fractional Chief Revenue Officer, sometimes known as a Part-Time CRO, is a part-time or contract-based executive focused on optimizing revenue cycles. It’s typically sought out by companies with large sales teams or highly complex sales processes.

Here’s what a fractional Chief Revenue Officer typically does:

Revenue Strategy Development:

  • Identifies optimizations for current revenue streams and opportunities to pursue new streams in the long term.
  • Builds a strategy to align all teams involved in revenue generation (typically sales, marketing, finance, and customer success teams)

Monetization Strategy Optimization:

  • Uncovers new opportunities for monetization, then tests and implements those strategies.

Pricing Model and Discount Management

  • Analyzes opportunities to improve the current pricing model in order to maximize revenue.
  • Sets the company’s approach towards promotions and discounts.

Cross-Team Alignment

  • Aligns all teams related to revenue generation (usually sales, marketing, customer success, and product) to reduce silos and boost the effectiveness of revenue-generating projects.

Financial Oversight:

  • Sets revenue targets and initiatives for growing specific revenue streams.
  • Oversees the budget of marketing and sales projects related to stream-specific growth.

Data-Driven Revenue Decisions

  • Uses data to determine what revenue streams to pursue and which tactics should have the greatest impact on growth.

A fractional Chief Revenue Officer works to bring strategic rigor to a company’s revenue generating activities. For businesses just getting started with a revenue growth focus or needing guidance in their sales-led-growth processes, a fractional Chief Revenue Officer hire puts revenue growth expertise within reach without a massive budget requirement.

When to Hire

When should you hire a fractional Chief Revenue Officer?

Hiring a fractional Chief Revenue Officer is about more than wanting to grow revenue. Here are some scenarios when you might want to hire a fractional Chief Revenue Officer:

Leading a Sales-Led-Growth Approach

  • If your company wants to start with or further mature your sales-led-growth approach, a Fractional Chief Revenue Officer is a cost-effective way to provide leadership and focus your revenue generation strategies.

Boosting Effectiveness of the Sales Team:

  • Even for the most savvy sales-led companies, your sales team will eventually hit a ceiling that requires a broader company effort to break through. A Fractional Chief Revenue Officer can bring much needed alignment between teams and revitalize revenue generation without the long hiring cycle for a full-time position.

Uniting Disparate Sales Teams

  • For teams that have sales units for multiple products or have recently undergone mergers, a fractional Chief Revenue Officer can help unite these teams and integrate them with the wider revenue generation function.

Managing Complex Pricing and Monetization Needs

  • If your product has a complicated pricing structure or utilizes a number of different monetization strategies, a Fractional Chief Revenue Officer can manage the complexity in a cost-efficient way.

Transitioning Between VP of Sales and CRO:

  • When your company’s sales function has matured to a certain point, you’ll likely want to bring in a CRO to manage revenue outside of sales. A Fractional CRO can serve as a good test for your company’s CRO-readiness and bridge the gap until a full-time hire is made.

Deploy your plug ‘n’ play CRO in a week

Tell us more about your project and we’ll get you matched to a fractional CRO.

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