Hire Fractional Head of Demand Generation

Work with fractional demand generation managers you won't find anywhere else.
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  • Top of the line experts
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Former CMO at B2B SaaS Startup

I’ve spent the last 8+ years growing early and growth stage B2B SaaS companies. I’ve scaled several bootstrapped startups breaking through their first 6 and 7-figure ARR's, so I’m well versed in leveraging tactics that don’t involve spending big $$$ on ads.
  • B2B
  • SaaS
  • FinTech
  • MarTech
  • AI
$2000 /mo min monthly recurring
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Growth Marketer for $0 -> $100M 2-Year-Old SaaS Company

I'm growth marketing manager at the fastest-growing SaaS or fintech company of all time by revenue, having grown to a $100 million revenue run rate in two years from launch. I am also ex-Oracle and ex-Google and growth marketing advisor for several Y Combinator companies.
  • SaaS
  • FinTech
  • EdTech
  • AdTech
$1500 /mo min monthly recurring
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Former Head of Growth at Developer Hiring Marketplace

Head of Growth at a developer-first job board for connecting developers with companies. Guiding a team of 4 marketers to drive growth across different business units. +9 years of experience in SaaS Lead and Demand Generation.
  • SaaS
  • Real Estate
  • HRTech
  • MarTech
$3000 /mo min monthly recurring
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Former Head of Demand Gen at B2B Fintech Startup

I have been in demand generation for 8+ years with 5 years of experience dedicated to growing demand and revenue for B2B businesses. I have been a single-person all hat-wearing marketer at a startup and also worked in hyper-focused roles at enterprises.
  • SaaS
  • FinTech
  • SalesTech
  • EdTech
  • B2B
$600 /mo min monthly recurring
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Former Head of Growth at Digital Healthcare Marketplace

I'm passionate about a lot of topics, like SEO, SEA, CRO, Marketing Automation, Scalability, Retention, Flywheels, Product strategies. I mostly worked for marketing, product and growth, for EU and Latam market.
  • SaaS
  • Marketplace
  • Health & Wellness
$990 /mo min monthly recurring

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How to Hire a Great Fractional Head of Demand Generation


What Does a Fractional Head of Demand Generation Do?

A Fractional Head of Demand Generation plays a crucial role in businesses, especially those in growth stages or needing a specialized focus on market demand creation. This position is typically part-time or on a contract basis, fitting perfectly for companies not ready to commit to a full-time position. It’s particularly valuable for organizations that recognize the need for advanced demand-generation strategies but have limited resources.

Here’s what a fractional Head of Demand Generation typically does:

Demand Generation Strategy:

  • Developing and implementing comprehensive strategies to drive market demand for the company’s products or services.
  • Aligning demand generation efforts with the company’s overall sales and marketing objectives.

Lead Generation and Nurturing:

  • Creating targeted campaigns to generate and nurture leads.
  • Utilizing various channels like email marketing, social media, and digital advertising.

Marketing Automation and Funnel Optimization:

  • Implementing and managing marketing automation tools.
  • Optimizing marketing funnels to improve conversion rates.

Performance Analytics and Reporting:

  • Tracking campaign performance and ROI.
  • Using data to inform and refine demand generation strategies.

Market Research and Insights:

  • Conducting market research to understand trends and customer needs.
  • Leveraging insights to tailor demand generation efforts.

Cross-functional Collaboration:

  • Working with sales, marketing, and product teams to align efforts and maximize impact.
  • Guiding and collaborating with team members on demand generation initiatives

A Fractional Head of Demand Generation is more than just a campaign manager; they bring a high-level, strategic approach to creating market demand, ensuring that efforts not only generate leads but are closely aligned with the company’s growth objectives and market positioning.


When to hire a fractional Head of Demand Generation?

Bringing on a Fractional Head of Demand Generation can be beneficial in various scenarios:

For Strategic Market Engagement:

  • When your company is looking to actively increase mindshare in a very competitive market.

During Scaling and Expansion Phases:

  • Ideal for businesses in a growth phase requiring sophisticated multi-channel demand generation strategies. Think: LinkedIn ABM mixed with cold outbound + webinars + paid social.

In Growth and Scaling Phases:

  • Ideal for VC funded startups experiencing rapid growth and needing to put fuel on the fire.

Under Budget Constraints:

  • A cost-effective solution for organizations seeking expert guidance in demand generation without the full-time expense.

To Supplement Current Marketing Efforts:

  • Useful for companies needing specialized skills in demand generation to complement their existing marketing strategies.

To Deal with Market Changes:

  • Great for startups needing to adapt their demand generation strategies in response to evolving market conditions, especially during a recession.

Tell us more about your project and we’ll get you matched to a fractional head of demand generation.

Deploy your plug ‘n’ demand generation manager in a week.

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