Lauren Helstab
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Resources
How to Hire a Great Fractional Head of Partnerships
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What Does a Fractional Head of Partnerships Do?
A Fractional Head of Partnerships is a specialized role, often fulfilled on a part-time or contractual basis, ideally suited for businesses looking to expand their strategic partnerships without committing to a full-time hire. This role is pivotal for companies aiming to drive growth through collaborations, alliances, and business development initiatives.
Here’s what a Fractional Head of Partnerships typically does:
Partnership Strategy Development:
- Crafting and executing a partnership strategy that aligns with the company’s growth goals.
- Identifying, evaluating, and securing strategic partnerships to drive revenue and expansion.
Relationship Building & Management:
- Cultivating relationships with key partners, industry leaders, and potential collaborators.
- Negotiating and structuring partnership agreements that create long-term value.
Revenue & Growth Initiatives:
- Leveraging partnerships to open new revenue streams and distribution channels.
- Collaborating with sales and marketing teams to maximize partnership impact.
Operational Execution & Optimization:
- Developing scalable processes for managing and tracking partnerships effectively.
- Ensuring smooth collaboration between internal teams and external partners.
Performance Tracking & Analytics:
- Measuring the success of partnerships using key performance indicators (KPIs).
- Using data-driven insights to optimize partnership strategies over time.
A Fractional Head of Partnerships is more than just a connector—they bring strategic insight and execution, ensuring partnerships drive real business outcomes while aligning with broader company objectives.
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When to Hire a Fractional Head of Partnerships?
Bringing on a Fractional Head of Partnerships can be beneficial in various scenarios:
When Expanding Strategic Partnerships:
- Essential for companies looking to form high-impact partnerships that fuel growth.
To Build a Scalable Partnership Program:
- When you need a structured approach to sourcing, managing, and optimizing partnerships.
During Growth & Market Expansion:
- Ideal for businesses entering new markets or industries where partnerships play a key role.
Under Budget Constraints:
- A cost-effective option for companies that need senior-level partnership expertise without the full-time expense.
To Bridge Expertise Gaps:
- Useful when specialized partnership-building skills are required to accelerate business development.