Elizabeth Irvine
VP of Marketing | B2B SaaS revenue leader | Consultant | Advisor
What it's like to work with me?
My goal with clients is to be the resource that I needed over the years. I needed:
- Someone who could be a sounding board and be patient with my questions.
- Someone who showed me what I was missing and celebrated what worked well.
- Someone with vetted benchmarks and examples at the ready — as well as someone who will find an answer if they don’t have one.
- Someone who takes the time to listen and truly understand me, my company, my challenges and my goals.
- Someone with sharp tactical and strategic experience as well as the radical candor to help with challenging situations.
This is what I am to be for you. I’ll be invested in your company and aim to elevate your marketing success.
Who I am a great fit for?
I’m a great fit with companies who:
- Have at least one marketer in-house who needs help with strategy and prioritization
- Have clear product market fit
- Have a growth mindset and are excited to test and iterate
Notable highlights
Ran several functions across the GTM team: BDRs, marketing and customer success teams. In my last company, I doubled the efficiency of the BDRs, drove 80% of our pipeline, and increased product adoption by 67%.
Built the marketing machine from the ground up at two startups. Expanded a midmarket organization into Europe across three different languages at another.
Hiring and building teams for over 14 years. Those individuals are now managers and leaders themselves.
Proven abilities to achieve growth on a budget
Nominated for VentureBeat’s Women in AI award and Finalist for B2B Innovator of the Year award