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Ewan Mchorton
Startup Growth Coach and Brand Strategist
$2000 /mo
Monthly retainer
$100 /h
Min 10 hours blocks

What it's like to work with me?

Working with me involves a hands-on approach that dives deep into understanding your startup’s target audience. I collaborate closely to identify and analyze your audience’s behaviors, preferences, and pain points. It’s not just about knowing who they are but comprehending what motivates them and tailoring your messaging to resonate with them authentically. I prioritize speed and efficiency, guiding you through rapid hypothesis testing to identify what works best for your unique market. Together, we implement agile strategies that swiftly adapt to changes and capitalize on emerging opportunities. My focus is on fostering a culture of experimentation, encouraging bold ideas, and executing actionable plans that drive tangible results. Expect a partnership rooted in insightful analysis, strategic thinking, and a relentless drive toward achieving your startup’s marketing goals.

Who I am a great fit for?

Absolutely, I specialize in guiding startups through the crucial phase of product launch and refining their positioning in the market. By leveraging your existing groundwork and tested hypotheses, I’ll assist in transitioning towards a more systematic, long-term approach. I understand the challenges surrounding budget constraints, especially when considering hiring a Chief Marketing Officer (CMO), which can range from $10,000 in the US to $5,000 abroad. Instead, I offer a cost-effective solution by providing strategic marketing insights and direction without the extensive overhead. Together, we’ll develop and implement a robust marketing strategy that aligns with your resources and goals, ensuring your product is positioned optimally for success in the market.

Notable highlights

Collaborated in reassembling and spearheaded the launch of an automated data collection service for datatera.io, targeting the US market.
Orchestrated a substantial increase in app registrations from 6,000 to 40,000 within a year for a legal-tech startup, https://e-gree.app/.
Implemented a streamlined lead acquisition system for Avantage Sanatoriums, a tour operator, resulting in a consistent Monthly Recurring Revenue (MRR) surpassing $200,000.

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