expert's photo
Former CMO at B2B SaaS Startup
$2000 /mo
Monthly retainer
$100 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Market and Competitive Research

  • Product Launches and Go-to-Market Strategy

  • Performance Measurement and Analysis

  • Strategy and Planning

  • Website and Landing Page Optimization

  • Funnel Analysis and Optimization

  • Personalization and Segmentation

  • Email Campaign Planning and Strategy

  • Copywriting

  • Conversion Rate Optimization (CRO)

  • SEO Strategy and Planning

  • Content Marketing Strategy and Planning

  • Content Creation and Production

  • PPC Strategy and Planning

  • Ad Optimization and Testing

  • Landing Page Optimization

Industries

  • B2B

  • SaaS

  • FinTech

  • MarTech

  • AI

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

It’s no secret that B2B SaaS buyer behavior has shifted over the last few years. The tactics that worked 3 years ago no longer delivers the same ROI.

My mission? I focus on your quantitative and qualitative data that points to the channels and messaging your company needs to unlock impact for your revenue. Once we have your core channels, I focus heavily on conversion rate optimization to make sure you’re sitting on robust CAC/LTV ratios that support your growth models.

I’m big on data-driven processes and experimentation. In this current economic landscape it’s critical to revisit existing strategy playbooks and seek fresh, new ways to engage your ICPs – and the best way to do that is through looking at your analytics and speaking to your customers.

And, I only work with early and growth-stage B2B SaaS tech companies. This includes product-led, sales-assisted, ABM, and partner-led GTM strategies. My team and I have worked to scale over 40+ B2B tech companies.

We’ve scaled a wide range of channels – we’ve cultivated social media communities from ground zero to hundreds of thousands, with zero-dollar spending. Our advertising campaigns and landing pages have achieved double-digit conversion rates.

On a personal note, my academic background in Applied Statistics and Economics, coupled with experience as an energy economist for $50+ billion-dollar projects, reflects my passion for data. As an Australian who has called New York, The Hague, Bali, and now Paris home, I bring a global perspective to our work.

Who I am a great fit for?

  • Serial founders with strong mission and vision
  • SaaS products with compelling retention, but experiencing difficulties in demand generation and growth
  • Marketing leaders steering the ship of remote, dynamic teams

Notable highlights

🎯 Scaled 20+ B2B SaaS startups (venture-backed, private-equity backed, and bootstrapped).
🎯 Grown performance marketing campaigns from $0 to $80,000+ per month spend
🎯 Created campaigns with double-digit conversion rates from website visitor to user
🎯 Built and grown a social media community of 100k+ followers with no paid spend
🎯 Helped raise >$80 million dollars in venture funding
🎯 Spoken at MIT (and multiple other events)

Tell us more about your project and we’ll get you matched.

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