expert's photo
Open to Full-time opportunity
Michelle Hsu
B2B SaaS Marketing Strategist | Fractional CMO | Founder and CEO of KJMH Digital 👩‍💻
$8000 /mo
Monthly retainer
$300 /h
Min 10 hours blocks

What it's like to work with me?

No one wants to feel ineffective when trying to define marketing success for the next leadership meeting. But without a clear vision for the future of your marketing efforts, determining whether or not your marketing initiatives were successful can be a challenge. Trade chaos for calm and find confidence in your marketing approach.

Enter: my strategic marketing process. The key to marketing success isn’t about how much you can get done in a day—it’s about setting a foundation that can help you execute marketing functions more efficiently.

Using a global perspective, we’ll build marketing foundations that can clarify which initiatives need to be prioritized. This helps you define the right OKRs so you can align with sales and accelerate customer acquisition.

Who I am a great fit for?

Marketing exec in tech:

  • Searching for clarity and frameworks that lay a successful marketing foundation.
  • Looking for a one-stop shop at a fraction of a full-service agency cost.
  • Who wants to partner with a full-stack marketing strategist who can take care of behind-the-scenes and train the team to thrive even post-work engagement.

Notable highlights

Devising strategic ABM campaigns and leveraging non-conventional marketing channels to achieve desired goals.
Created and executed ABM strategy (vertical campaigns) for web personalization
Executed omni-channel marketing campaigns for ABM Tier 3 accounts that drove sales opps from early stage to late stage within two quarters
Developed and implemented the Content Enablement Framework which included templates for key marketing assets (e.g. marketing campaign brief, blogs, customer stories, webinars, LPs, campaign emails, etc) and team processes (e.g. asset creations, reviews/approvals, publishing and promotions, customer stories, etc).
Created a global social strategy (inbound and ABM) and Social Enablement Framework (logistics, posting cadence, style guide, and sales enablement content)

Tell us more about your project and we’ll get you matched.

Find Your Next Operator in 24 Hours. Zero Fees. Zero Hassle.

  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo