Ryan Paul Gibson
Customer Researcher & Marketer
What it's like to work with me?
I help B2B companies de-risk the odds of making poor decisions around their go-to-market strategy. My process for this is deep buyer research, through interviews. It validates our understanding of how and why a customer buys our solutions or similar products/services. And it helps us build marketing and sales activities that attract the attention of target customers, and help you stay top of mind until they are ready to buy. It helps us increase the chances of conversions, qualified leads and winning new business.
Who I am a great fit for?
I work best with:
- Marketing leaders who run a small team, looking to build or audit a go-to-market strategy, increase the speed of acquisition and avoid wasted spend.
- B2B Marketing teams or agencies running demand generation, lead generation, account-based management, performance marketing or other programs
- Marketing leaders or Product Marketers looking to level up their research skills
Notable highlights
I've helped businesses identify better-fit customers after the initial hypothesis was wrong
I've clients double product install/activations.
I've helped a client achieve a ROAD of 38:1 after a round of buyer research.
I've helped clients build content strategies that align with the actual buying journey of target customers.
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