What it's like to work with me?
My strength is helping CEOs and revenue leaders simplify the complexity of building the right go-to-market machine for their business (Who should we hire next? How should we message and position our product? Which activities should we invest in? Should we start a TikTok account? We should really start a TikTok account) by focusing in on what outcomes and activities are most important.
As an operator, I appreciate the *ahem* less-than-ideal, real-world situations startups find themselves in as they attempt to build the rocket ship as it careens through the stratosphere, spilling parts like a late-night IKEA cabinet build (“Hey, was that screw important?” “Not sure, let’s just go ahead and see if anything breaks over the next few days…”). At the same time, I recognise the need to demonstrate clear value to the board, and so partner with organisations to achieve the right blend of short-term metric attainment, longer-term strategic investment, and day-to-day communication and alignment.
Work with me for a pragmatic, fun and no-bullshit approach to making Marketing work for your business.
Who I am a great fit for?
I have broad experience across a range of B2B Marketing and GTM disciplines, whether directly as a practitioner, or through working with and leading high-performing teams—and being held accountable for the outcomes. If you’re a Founder/CEO or accountable for Revenue at any of the below applies to you or your business, we could be a good match.
The majority of my experience is working with larger deals with longer sales cycles ($30k – $80k+ ACV, 3-6+ months sales cycle), marketing to end-users and decision-makers within Enterprise and Mid-Market businesses.
I have had the pleasure to lead and work with diverse, international in-region
teams with responsibility for global revenue generation across EMEA, NAM and APAC, with a focus on the UK, US and Europe.
I have experienced a number of growth journeys, from seed to acquisition, from $5M – $10M ARR, from Series D to Series E and from $25M – $80M ARR.
Knowing what good looks like down the road, I can provide the most value to earlier-stage companies (seed to series B) who are aiming to optimise their path to the next stage of growth (and the next one after that)—while remaining realistic to current goals, budget and plans.
I have worked in both Sales-led and hybrid self-serve/Sales-led business environments (with an emphasis on Sales-led), with experience across inbound/outbound, account-based, product-led, demand generation and free-trial motions.
As a general rule, I am industry-agnostic, having marketed technology products and professional services to a wide range of audiences across industries, including: HR & Talent Acquisition, UX Researchers, Product Managers, Designers, IT managers, Maritime operators, Sales & Marketing professionals and C-suite executives.
