- SaaS
- Mobile Apps
- Agency
Growth and Product Marketing Manager at HRTech
- SaaS
- Agency
- FinTech
- MarTech
- Mobile Apps
Growth & Analytics | Pricing | Ex-Piktochart
- SaaS
- Health & Wellness
- Logistics
Former Growth at EdTech Startup with Founder Experience
- EdTech
- FinTech
- Crypto
- Ecommerce
Website messaging & landing page optimization
- B2B
- SaaS
- Ecommerce
Former VP of Product and Interim CEO for 100K+ User SaaS Startup
- SaaS
- B2B
- AI
VP of Growth with EdTech Experience
- SaaS
- Mobile Apps
- Agency
- Ecommerce
- FinTech
- EdTech
Marketing Director | Fractional CMO & Consultant | Most Influential Woman in FinTech Marketing (South East England)
Proven B2B & B2C growth advisor & seasoned marketing technologist
Growth + Product Marketing Advisor and Coach, Mobile apps, B2C, Brand, Leadership
Marketing human • Helping B2B SaaS marketers & founders make sense of it all to scale
Head of Growth @ Orbify | Sustainable Growth & Scale-up Expert | Personal Growth Coach & Speaker 🎤
🏔️ Growing my business 🌱 Paid Social & Google Ads | SaaS, E-Commerce, Mobile Apps
- EdTech
- B2C
- Health & Wellness
Investor / Operator
Founder @ Velocity Growth, Former CPO @ Sandboxx, Head of Growth @ Upside Travel, Head of Growth @ Red Tricycle
I Help Web3 Blockchain Businesses Grow From Launch to Scale | Head of Growth 💻 | 10+ years in PPC, CRO, SEO, SMM 🚀
Founder & Head of Growth
Marketing Director| Brand Strategist | Content Marketing | Go-to-market Strategist | Employer Branding
Former VP of Growth at Sequoia Backed Telco
- SaaS
- Banking
- Productivity
Head of Growth and Marketing for a e-Learning SaaS Company
- EdTech
- B2C
- Health & Wellness
eCommerce Expert | Growth Marketer | Startup Advisor | Certified Conversion Optimizer
- SaaS
- B2B
- Marketplace
- Ecommerce
Head of Advertising
- EdTech
- Consulting
Former SaaS Head of Growth, Google and Techstars Mentor
- SaaS
- Mobile Apps
- Ecommerce
- FinTech
- HealthTech
Angel Investor and Advisor.
- SaaS
- HealthTech
- Tourism
- Marketplace
Former VP of Growth at Sequoia Backed Telco
- SaaS
- EdTech
- B2B
Marketing, Product and HR expert
- SaaS
- EdTech
- HRTech
- Health & Wellness
- Publishing
B2B SaaS Marketing | Media Buyer | Paid Ads | Growth Strategy
- SaaS
- Info Products
- Consulting
- PropTech
Marketing and sales for B2B/Market to Enterprise/ Fractional CMO
- SaaS
- Health & Wellness
- Pharma
- PropTech
- Real Estate
- Aviation
Growth Marketing Leadership
- Ecommerce
Head of Growth for VC Firm and Top B2B Marketing Voice
- SaaS
Team Builder & Growth Marketer, 4X Founder: NinjaOutreach & LessChurn (both acquired), Shortlist.io & Inspirar.io
- SaaS
- Agency
Fractional CMO | Ex- Founder; 1X Exit | Techstars Alum & Mentor | YC | Startup Advisor, Mentor & Investor
- SaaS
- Ecommerce
- FinTech
- Health & Wellness
- Food & Bev
- Gaming
- EdTech
- D2C
- B2B
- B2C
Co-Founder (1x exit), Startup Coach, Fractional CMO, Venture Builder
- Ecommerce
- SaaS
- B2C
- B2B
Growth Consultant | Marketing Instructor & Advisor ✌️
- SaaS
- B2B
- Agency
- FinTech
- HealthTech
Co-founder @SavvyNomad.io | Growth Mentors for Founders
- SaaS
Advisor, Founder, Early stage investments, Board member, Mobile App Marketing
- Gaming
- Mobile Apps
- AdTech
- SaaS
From PMF to Scale / Growth at companies from £1 to nearly £100million in revenue
- Ecommerce
- B2C
Growth strategy with a focus on copywriting and clearer communication
- SaaS
- Info Products
- HealthTech
🚀 CMO & Entrepreneur (1x Exit) | SaaS & Ecommerce Growth Expert 📈
- SaaS
- Ecommerce
Growth / Marketing Expert
Healthcare Marketing Leader | FemTech | Women's Empowerment
VP of Marketing | B2B SaaS revenue leader | Consultant | Advisor
Marketing Strategist
SEO Specialist, Growth Marketer, Founder of @SinkusStudio
Director of Lifecycle | Product & Marketing Leader @ Unbounce & Kajabi | Techstars & Reforge Alumni
Growth focused B2B Innovation & Strategic Marketing Leader
FinTech growth and retention (ex-PayPal)
Enterprise SEO & Content Marketer With a Passion for SaaS, eLearning, eCommerce | Founder @ Conversion Media
Marketing Strategy⚡️Go-to-Market Expert
Chief Marketing Officer ➝ Product Marketing & UX | Go-to-market Strategy | Team Building | P&L
Helping early stage startups with Demand Generation and Lead Management
Chief Marketing Officer @ Tymit
Customer Experience Design & Marketing Specialist (Growth & Retention)
Product marketing leader and certified coach in B2B
Product Marketing for B2B Startups Looking to Outpace Competition
Email Marketing for Fashion Brands - Partner at Seven to One
- Ecommerce
- Cosmetics
SEO, Paid Acquisition and Growth 🚀
Global Head of Digital Marketing @ American Express Global Business Travel
- SaaS
- B2B
- FinTech
- Tourism
- Banking
Head of Marketing. I help B2B companies grow from $500k to $5M ARR
- SaaS
- B2B
Fractional CMO | Wellness/Sports | ex MyFitnessPal | Yoga Instructor | Digital Marketing Teacher
- Wellness
- Health & Wellness
- Sports
Growth Marketer and Entrepreneur in Southeast Asia
- SaaS
- B2B
- EdTech
- Cybersecurity
- Logistics
- Telco
- Marketplace
Chief Marketing Officer (CMO) | Brand Partnerships | Growth Marketing | Entrepreneur
- SaaS
- Ecommerce
Digital Marketing Leader, Co-Owner @ Ground Up Marketers
- Ecommerce
- SaaS
Digital Growth Marketing Professional
- Ecommerce
- HealthTech
- Automotive
B2B SaaS Marketing Strategist | Fractional CMO | Founder and CEO of KJMH Digital 👩💻
- SaaS
- B2B
- MarTech
- Health & Wellness
Startup Growth Coach and Brand Strategist
- CPG
- MarTech
Helping Mid & Late-Stage SaaS Companies Scale With Paid Ads.🚀
- Ecommerce
- SaaS
- FinTech
- Productized Services
Fractional Head of Marketing
- SaaS
- EdTech
- DevTech
- SalesTech
- GovTech
Marketing Executive with Cybersecurity Experience
- SaaS
- Cybersecurity
Fractional CMO / Growth Marketer
- SaaS
- FinTech
Chief Communications Officer
- EdTech
🌱 $0 for climate & impact teams | 💯 Happy or💰back! | 3x founder | Multi-Awarded Creative & Brand Strategist | CBO & CMO
- ConsumerTech
- HealthTech
- Food & Bev
- Automotive
- ClimateTech
Fractional CMO & Growth Advisor
- SaaS
- FinTech
- MarTech
- HRTech
- Mobile Apps
Fractional Head of Content | Ex Head of Marketing @Piktochart
Fractional CMO : Consultant & Advisor to Start ups & Scale Ups
- Marketplace
Digital Ad Ninja 🥷 | Learn How to Scale Ads & Grow Your Business | Ex-Canva, Starbucks | Marketing Productivity Mentor
- SaaS
- Ecommerce
- FinTech
- Mobile Apps
Hybrid Marketing & IT | Fractional CMO
- Ecommerce
- Food & Bev
- FinTech
Digital Marketer, specializing in lead generation and LinkedIn Ads
- SaaS
Marketing Strategy - Currently Founder of The Waterlemon
- SaaS
- EdTech
- MarTech
- Gaming
Head of Business Model Innovation
- B2B
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How to Hire a Great Head of Marketing
R1
What do fractional Head of Marketing do?
Fractional Head of Marketing, sometimes known as a Part-Time CMO (Chief Marketing Officer), is a leadership role occupied by an experienced marketer who provides strategic marketing guidance and execution to a company on a part-time or contract basis. This arrangement is typically sought by startups, small to mid-sized companies, or larger organisations in transition that do not have the resources or the need for a full-time executive in this role.
Here’s what a fractional Head of Marketing typically does:
Strategic Planning:
- Develops and implements comprehensive marketing strategies to create awareness of the company’s business activities.
- Sets clear marketing goals and objectives to support the overall strategy and growth of the company.
Team Leadership and Management:
- Leads and manages internal marketing teams or outsourced marketing efforts.
- Provides mentorship and guidance to marketing staff.
Brand Management:
- Oversees the development and management of the company’s brand, including messaging, customer experience, and brand consistency across all platforms.
Data Analysis and Market Research:
- Analyzes market trends and marketing data to inform strategic decisions.
- Adjusts strategies based on performance data and changing market conditions.
Budget Management:
- Determines the marketing budget and ensures that all marketing activities are cost-effective and have a high return on investment.
Marketing Execution:
- Directs and collaborates on marketing campaigns, digital marketing, public relations, and content creation.
- Leverages various marketing channels to increase lead generation and conversion rates.
Performance Measurement:
- Sets KPIs (Key Performance Indicators) and uses analytics to track the success of marketing initiatives.
- Adjusts strategies based on performance data and changing market conditions.
A fractional Head of Marketing brings expertise and leadership without the full-time cost, often bringing a fresh perspective and a wide range of experience from working with different companies and industries. This role is highly adaptable and can be customized to the specific needs and goals of the business they are working with.
R2
When to hire a fractional Head of Marketing?
Hiring a fractional Head of Marketing could be a strategic move for a company in various scenarios. Here are some situations when you should consider bringing in a fractional Head of Marketing:
Early-Stage Growth:
- If you’re a startup or a small business that needs strategic marketing direction but isn’t ready to commit to a full-time CMO’s salary, a fractional Head of Marketing can provide the necessary expertise without the full-time expense.
Scaling Efforts:
- When your company is at a point of growth and needs to scale marketing efforts quickly, a fractional Head of Marketing can implement strategies and processes to amplify growth.
Strategic Pivot:
- If your company is pivoting or launching new products, a fractional Head of Marketing with relevant experience can help reposition your brand and go-to-market strategy.
Budget Constraints:
- For organizations facing budget constraints that still require executive marketing leadership, a fractional Head of Marketing offers a cost-effective solution.
Expertise Gaps:
- If your current team lacks expertise in certain areas (such as digital transformation, branding, or data analytics), a fractional Head of Marketing can fill those gaps.