- SaaS
- FinTech
- EdTech
- AdTech
Growth and Product Marketing Manager at HRTech
- SaaS
- Agency
- FinTech
- MarTech
- Mobile Apps
🧪 CRO & Experimentation | 📈 Product Growth | 🏆 Experimentation Culture Awards '22 + '23
- Ecommerce
- SaaS
- Mobile Apps
- D2C
Head of Product Growth at $2M+ Raised SaaS Startup
- SaaS
- EdTech
- B2B
- AI
Growth Lead with 7+ Years SaaS B2B Experience
- SaaS
- Sports
Founder, CTO, and CEO with eCommerce Experience
- SaaS
- Ecommerce
- Cosmetics
Strategy + Fundraising + Sales & Business Development Mentor
Dir. Product & Experimentation | I help you prioritize and make data-informed product decisions.
Growth / Marketing Expert
Founder and CEO at Skief Labs (Growth & Outbound Agency)
Growth @ CoinStats. Pricing Strategy & Subscription Optimization. CRM & Retention Strategy. Reforge Practitioner.
OPERATIONS / FINANCE / START-UP STRATEGIST WITH 3 EXITS
- SaaS
- Ecommerce
Customer Activation, Growth, Ecommerce, Analytics // Growth Manager
🌟 Brand Marketing Manager @ LinkedIn | B2B SaaS | Growth Marketing | Startup & Corporate Experience
SEO, ASO & Digital Growth Lead | 0 to 2.5M Monthly Organic Visits in 12 Months | SEO Author, Speaker | ex-Revolut
B2B Growth Marketer, LinkedIn Ads & Hubspot | Founder @ Advanceful | Purpose-Driven Agency | Filmmaker & DJ
It's time to think ROI-positive 🌟 / Call me Growth Therapist / How to grow your app with data & creatives
Message-market fit for B2B SaaS
Social Ads, ASO, SEO, & PPC Consultant | Google, Facebook, Apple | App Growth Expert 📱 | ROI Driven Marketing 📈
Growth at Revolut - performance marketing
Head of Growth
Growth & Analytics | Pricing | Ex-Piktochart
- SaaS
- Health & Wellness
- Logistics
Helping platforms, marketplaces & communities to grow 🌍
- SaaS
- B2B
- Marketplace
E-Commerce & Marketplace Growth Architect (10+ yrs)
- SaaS
- Ecommerce
E-Commerce Nerd by day, Facebook Ads Enthusiast by night
- Ecommerce
- HealthTech
- SaaS
B2B SaaS Digital Marketing Director | Former Head of SEO & Organic Growth | Career Path & Start-up Mentor
- SaaS
- B2B
- Ecommerce
- B2C
- EdTech
Growth @ Careem🚀, an Uber Company
- Ecommerce
Product & Growth Manager
- Retail
- Agency
- EdTech
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How to Hire a Great Growth Manager
About Growth Managers
What does a fractional Growth Manager do?
A Fractional growth manager is a part-time or contract-based individual contributor position focused on optimizing a company’s growth. It’s typically sought out as one of the first hires for newer startups or smaller companies building out a growth function.
Here’s what a fractional Growth Manager typically does:
Identification and Testing of New Growth Opportunities
- Identifies emerging and untapped growth opportunities.
- Tests opportunities and builds an initial foundation for other teams to optimize with time.
Analysis of customer behavior
- Analyzes customer behavior to identify which experiments and campaigns should have the greatest impact on growth.
Execution of Growth-Focused Marketing Campaigns
- Builds out marketing campaigns focused on growing the user base.
- Executes and analyzes the results of campaigns and their effects on growth.
Hands-on Experimentation Execution
- Plans and executes experiments to test new growth channels and levers.
Cross-Team Collaboration
- Works with product, engineering, and design teams to ensure product growth opportunities are maximized.
- Collaborates with general marketing, customer success, and product marketing teams to increase chances of success for growth marketing campaigns.
Data-Driven AARRR Decisions
- Analyzes data to determine what new channels and experiments will maximize growth.
A fractional Growth Manager provides the systems-based growth analysis and hands-on execution needed in the early stages of a growth program. For businesses just starting with a focus on growth, a fractional Growth Manager can serve as an excellent initial hire to build a growth function in a cost-effective way.
When to Hire
When should you hire a fractional Growth Manager?
Hiring a fractional Growth Manager is ideal for companies starting off with growth programs. Here are some scenarios when you might want to hire a fractional Growth Manager:
As a First Growth-Function Hire:
- If your company is just starting out with building a growth function, a Growth Manager is a great first hire as they can execute growth campaigns.
To Achieve Post-PMF Growth:
- Growth managers are best able to do their work after a company has achieved PMF. A fractional growth manager can be a cost-effective way to kick off post-PMF growth efforts.
To Cover Expertise Gaps
- If you don’t have full marketing or product teams already in place, a growth manager can provide useful skills to execute in those areas.
For Data- and Systems-Thinking-Driven Perspectives
- Growth managers sit in a unique role at the intersection of marketing, product, and research. Fractional growth managers can bring data-driven, systems-thinking mindsets to your company.
In Tandem with a Head of Growth
- While a Head of Growth covers the leadership and strategic end of growth, a growth manager covers in-the-weeds execution. A fractional Growth Manager can be a fantastic way to provide a full-time Head of Growth with cost-effective execution support.