Hire Fractional Head of Demand Generation

Work with fractional demand generation managers you won't find anywhere else.
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OUR TALENT POOL HAS WORKED AT AMAZING COMPANIES
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Michelle Teo

Growth Marketer for B2B SaaS 🚀 | Fractional CMO 📈 | Founder @ Demand Conversion

I scale B2B SaaS companies with data-driven playbooks and tactics that remove guesswork and deliver a clear, sustainable path toward growth.
  • B2B
  • SaaS
  • FinTech
  • MarTech
  • AI
$1000 /mo min monthly recurring
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Daniel Choi

Growth Marketer for $0 -> $100M 2-Year-Old SaaS Company

I'm growth marketing manager at the fastest-growing SaaS or fintech company of all time by revenue, having grown to a $100 million revenue run rate in two years from launch. I am also ex-Oracle and ex-Google and growth marketing advisor for several Y Combinator companies.
  • SaaS
  • FinTech
  • EdTech
  • AdTech
$1500 /mo min monthly recurring
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Christoph Schachner

Owner at Demandgap 🔥 | DACH Region Expert | Lecturer 👨‍🏫 | B2B SaaS ❤️ | 9+ years in SEO 🚀

Head of Growth at WeAreDeveopers, a developer-first job board for connecting developers with companies. Guiding a team of 4 marketers to drive growth across different business units. +9 years of experience in SaaS Lead and Demand Generation. Looking forward to our session :)
  • SaaS
  • Real Estate
  • HRTech
  • MarTech
$3000 /mo min monthly recurring
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Vivek Valayapathy

Digital Marketing Manager | Growth Strategist

Looking for someone to discuss growth ideas and digital marketing strategies? I have helped double revenue from digital channels at my last 3 companies. I love sharing my experience scaling these brands and what I've learned over the years.
  • SaaS
  • FinTech
  • SalesTech
  • EdTech
  • B2B
$600 /mo min monthly recurring
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Baptiste Lilles

Former Head of Growth at Digital Healthcare Marketplace

I'm passionate about a lot of topics, like SEO, SEA, CRO, Marketing Automation, Scalability, Retention, Flywheels, Product strategies. I mostly worked for marketing, product and growth, for EU and Latam market.
  • SaaS
  • Marketplace
  • Health & Wellness
$990 /mo min monthly recurring
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Andreea Macoveiciuc

Sr. Growth Marketing Manager at Productivity B2C SaaS

I do marketing and content strategy for SaaS companies. I prefer early-stage startups and scaleups, but I'm happy to support established companies as well. Happy to guide on ABM/inbound methodologies, as well as brand strategy, marketing strategy, or team setup.
  • SaaS
  • HRTech
  • FinTech
  • MarTech
$3200 /mo min monthly recurring
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Veronika Cervenakova

🌟 Brand Marketing Manager @ LinkedIn | B2B SaaS | Growth Marketing | Startup & Corporate Experience

I'd be happy to talk to you how to achieve sales and marketing alignment, strategies to use to get stakeholder buy-in and how to effectively communicate with stakeholders and partners, sales enablement, how to think of content strategy, making marketing decisions based on data, paid ads (Google, Meta, LinkedIn, Bing), growth marketing - website, a/b tests, customer feedback, go-to-market and tooling as well as differences between startup and corporate life, brainstorming, full-funnel marketing or any other topic that you think I can help with or at least point you the right direction.
$300 /mo min monthly recurring
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Chris SIlvestri

Message-market fit for B2B SaaS

I can help you with: 🔍 Deep research that tells you exactly who your best prospects are, how and what they think - so you can give it to them on a silver platter ❓ Questions and answers, lots of them. And the right ones. So you, me, and your entire team are on the same page and we can turn your ideas and expertise into conversion copy that converts 🎯 A battle-tested positioning strategy that aligns with your goals and truly differentiates you in the market - but it’s also NOT the usual crappy and lazy jargon you see all competitors use ⛳ Words that clearly, concisely and persuasively convey what you do, who you do it for and why people should buy - visitors will think you read their minds 🤩 A conversion-optimized UX flow for your entire site and user journey (yes, for all your B2B personas too) so the copy we write doesn’t launch in a vacuum 🗺️ A pre and post-launch validation and testing plan, so we don’t just guess, but we actually implement only what has the highest chance of working
$500 /mo min monthly recurring
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Etan Efrati

E-Commerce & Marketplace Growth Architect (10+ yrs)

E-Commerce Growth Architect (10+ yrs) — Craft high-impact strategies and exceptional customer journeys for e-commerce and marketplaces, to maximize conversions and increase online sales.
  • SaaS
  • Ecommerce
$1200 /mo min monthly recurring
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Elizabeth Irvine

VP of Marketing | B2B SaaS revenue leader | Consultant | Advisor

I am the VP of Marketing for MarketMuse, driving the content, demand generation and sales enablement initiatives for the organization. I spent over eight years at TechTarget, five of which were in London where I built the site marketing department for the new European branch spanning four international markets and languages. I then spent a year at Gartner, building an audience for their marketing-focused product and also spent a year at an early stage startup, Code Ocean.
$1200 /mo min monthly recurring
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Yisrael Segall

Marketing Strategist

I'm a passionate marketer who believes that marketing isn't an integrated network of actions that make something beautiful occur. It makes a company grow. I've dabbled in different channels and strategies and am a big fan of understanding my audience and crafting a strategy to fit.
$1700 /mo min monthly recurring
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Laura Maiurano

Helping early stage startups with Demand Generation and Lead Management

I've been doing growth marketing since before growth marketing was a thing. I have over 10 years helping organizations of all size launch and organize their marketing efforts to drive maximum acceleration through the marketing and sales funnel.
$2000 /mo min monthly recurring
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Josh Sturgeon

SEO, Paid Acquisition and Growth 🚀

Co-founder of EmberTribe, a digital agency focused on customer acquisition for early and growth stage startups. 8 figures of ad spend under management. Boston based mentor to entrepreneurs at MIT and Harvard Business School. 10+ years of experience working with founders from Techstars, Y Combinator.
$3500 /mo min monthly recurring
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Gary Bongiorni

Global Head of Digital Marketing @ American Express Global Business Travel

I am currently the Global Head of Digital Marketing for American Express Global Business Travel which is a pretty imprecise title as I have a pretty big scope of responsibilities. My passion of growth marketing was a natural extension from my passion of digital marketing. The transition essentially went from digital marketing to demand generation to growth marketing. 📈
  • SaaS
  • B2B
  • FinTech
  • Tourism
  • Banking
$1000 /mo min monthly recurring
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Madhav Bhandari

Head of Marketing. I help B2B companies grow from $500k to $5M ARR

B2B marketer obsessed with $500k to $5M ARR growth journey 🌱 Grew ARR for 9 companies, including 3 to $5M+ ARR and 2 to $15M+ ARR.
  • SaaS
  • B2B
$2000 /mo min monthly recurring
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Michelle Hsu

B2B SaaS Marketing Strategist | Fractional CMO | Founder and CEO of KJMH Digital 👩‍💻

I help SaaS startups get clear on their marketing roadmap, take effective next steps, and connect them with customers. Let's chat about content marketing, social media, demand generation, emails, events, paid acquisition, marketing operations, or conversion optimization!
  • SaaS
  • B2B
  • MarTech
  • Health & Wellness
$8000 /mo min monthly recurring
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Justyna Ciecierska-Göçeryan

Building Marketing Waiting Rooms™ 🦄 | Content | Demand-Gen | Inbound

Helping ambitious brands choose the best go-to-market content strategy that will attract and retain prospects' attention until they're ready to purchase, leaving no space for competitors. Join my community: https://www.justi-cg.com/marketing-waiting-room
$800 /mo min monthly recurring
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Felix Remennik

CMO and Growth Leader

An ex-Google CMO and growth marketer with cross-vertical experience. Specializing in performance marketing (SEO, ads, email, content, CRO), with a successful track record of scaling startups both B2B and B2C. Hoping to help mission-driven businesses achieve their growth goals.
$1000 /mo min monthly recurring
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Stefan Secker

Head of Growth Marketing

I'm Stefan, I like startups and creative problem solving. I can help you crack a few growth ceilings if you have a SaaS business. Specialty is performance marketing.
  • B2B
  • SaaS
  • FinTech
  • Ecommerce
$2000 /mo min monthly recurring
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Matteo Berzoini

Performance Marketing Lead @Scalable Capital

I have over 8+ years of experience in sales, business development, growth & performance marketing across a variety of industries and regions with a specialization in gaming and fintech.
$450 /mo min monthly recurring
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Kelsey Burnes

Demand Generation Leader

A Marketing Leader experienced in a wide range of marketing functions including strategy creation, lead generation, digital, events, content, communications, partnerships and more. Expertise in demand generation and B2B SaaS start-ups (Seed - Series C/D).
$2000 /mo min monthly recurring

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Hamel Shah Co-Founder of CarrotsAndCake
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Robert Van Den Bergh Co-Founder of Channel

How to Hire a Great Fractional Head of Demand Generation

R1

What Does a Fractional Head of Demand Generation Do?

A Fractional Head of Demand Generation plays a crucial role in businesses, especially those in growth stages or needing a specialized focus on market demand creation. This position is typically part-time or on a contract basis, fitting perfectly for companies not ready to commit to a full-time position. It’s particularly valuable for organizations that recognize the need for advanced demand-generation strategies but have limited resources.

Here’s what a fractional Head of Demand Generation typically does:

Demand Generation Strategy:

  • Developing and implementing comprehensive strategies to drive market demand for the company’s products or services.
  • Aligning demand generation efforts with the company’s overall sales and marketing objectives.

Lead Generation and Nurturing:

  • Creating targeted campaigns to generate and nurture leads.
  • Utilizing various channels like email marketing, social media, and digital advertising.

Marketing Automation and Funnel Optimization:

  • Implementing and managing marketing automation tools.
  • Optimizing marketing funnels to improve conversion rates.

Performance Analytics and Reporting:

  • Tracking campaign performance and ROI.
  • Using data to inform and refine demand generation strategies.

Market Research and Insights:

  • Conducting market research to understand trends and customer needs.
  • Leveraging insights to tailor demand generation efforts.

Cross-functional Collaboration:

  • Working with sales, marketing, and product teams to align efforts and maximize impact.
  • Guiding and collaborating with team members on demand generation initiatives

A Fractional Head of Demand Generation is more than just a campaign manager; they bring a high-level, strategic approach to creating market demand, ensuring that efforts not only generate leads but are closely aligned with the company’s growth objectives and market positioning.

R2

When to hire a fractional Head of Demand Generation?

Bringing on a Fractional Head of Demand Generation can be beneficial in various scenarios:

For Strategic Market Engagement:

  • When your company is looking to actively increase mindshare in a very competitive market.

During Scaling and Expansion Phases:

  • Ideal for businesses in a growth phase requiring sophisticated multi-channel demand generation strategies. Think: LinkedIn ABM mixed with cold outbound + webinars + paid social.

In Growth and Scaling Phases:

  • Ideal for VC funded startups experiencing rapid growth and needing to put fuel on the fire.

Under Budget Constraints:

  • A cost-effective solution for organizations seeking expert guidance in demand generation without the full-time expense.

To Supplement Current Marketing Efforts:

  • Useful for companies needing specialized skills in demand generation to complement their existing marketing strategies.

To Deal with Market Changes:

  • Great for startups needing to adapt their demand generation strategies in response to evolving market conditions, especially during a recession.

Tell us more about your project and we’ll get you matched to a fractional head of demand generation.

Deploy your plug ‘n’ demand generation manager in a week.

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