Hire Fractional Head of Demand Generation

Work with fractional demand generation managers you won't find anywhere else.
  • Double vetted process
  • Top of the line experts
  • $0 commission fee
OUR TALENT POOL HAS WORKED AT AMAZING COMPANIES
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Former CMO at B2B SaaS Startup

I’ve spent the last 8+ years growing early and growth stage B2B SaaS companies. I’ve scaled several bootstrapped startups breaking through their first 6 and 7-figure ARR's, so I’m well versed in leveraging tactics that don’t involve spending big $$$ on ads.
  • B2B
  • SaaS
  • FinTech
  • MarTech
  • AI
$2000 /mo min monthly recurring
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Growth Marketer for $0 -> $100M 2-Year-Old SaaS Company

I'm growth marketing manager at the fastest-growing SaaS or fintech company of all time by revenue, having grown to a $100 million revenue run rate in two years from launch. I am also ex-Oracle and ex-Google and growth marketing advisor for several Y Combinator companies.
  • SaaS
  • FinTech
  • EdTech
  • AdTech
$1500 /mo min monthly recurring
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Former Head of Growth at Developer Hiring Marketplace

Head of Growth at a developer-first job board for connecting developers with companies. Guiding a team of 4 marketers to drive growth across different business units. +9 years of experience in SaaS Lead and Demand Generation.
  • SaaS
  • Real Estate
  • HRTech
  • MarTech
$3000 /mo min monthly recurring
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Former Head of Demand Gen at B2B Fintech Startup

I have been in demand generation for 8+ years with 5 years of experience dedicated to growing demand and revenue for B2B businesses. I have been a single-person all hat-wearing marketer at a startup and also worked in hyper-focused roles at enterprises.
  • SaaS
  • FinTech
  • SalesTech
  • EdTech
  • B2B
$600 /mo min monthly recurring
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Former Head of Growth at Digital Healthcare Marketplace

I'm passionate about a lot of topics, like SEO, SEA, CRO, Marketing Automation, Scalability, Retention, Flywheels, Product strategies. I mostly worked for marketing, product and growth, for EU and Latam market.
  • SaaS
  • Marketplace
  • Health & Wellness
$990 /mo min monthly recurring

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1

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2

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3

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Word on the street
GrowthExpert transformed the way we approach growth marketing at TechNova. Their fractional talent seamlessly integrated with our team, driving remarkable results in record time.
Hamel Shah Co-Founder of CarrotsAndCake
With GrowthExpert, we quickly connected with a top-notch expert who took charge of our growth strategies, effectively managing our project backlog with exceptional skill
Dan Gusz Co-founder of Lloyd
GrowthExpert’s platform provided us with rapid access to credible, vetted marketers. Their streamlined process and high-caliber talent pool were exactly what our ambitious projects required
Anna Pogrebniak Co-Founder, HealthBridge
The low-risk, high-reward approach of GrowthExpert was exactly what we needed. Their flexible engagement model allowed us to experiment and find the perfect growth strategy.
Robert Van Den Bergh Co-Founder of Channel

How to Hire a Great Fractional Head of Demand Generation

R1

What Does a Fractional Head of Demand Generation Do?

A Fractional Head of Demand Generation plays a crucial role in businesses, especially those in growth stages or needing a specialized focus on market demand creation. This position is typically part-time or on a contract basis, fitting perfectly for companies not ready to commit to a full-time position. It’s particularly valuable for organizations that recognize the need for advanced demand-generation strategies but have limited resources.

Here’s what a fractional Head of Demand Generation typically does:

Demand Generation Strategy:

  • Developing and implementing comprehensive strategies to drive market demand for the company’s products or services.
  • Aligning demand generation efforts with the company’s overall sales and marketing objectives.

Lead Generation and Nurturing:

  • Creating targeted campaigns to generate and nurture leads.
  • Utilizing various channels like email marketing, social media, and digital advertising.

Marketing Automation and Funnel Optimization:

  • Implementing and managing marketing automation tools.
  • Optimizing marketing funnels to improve conversion rates.

Performance Analytics and Reporting:

  • Tracking campaign performance and ROI.
  • Using data to inform and refine demand generation strategies.

Market Research and Insights:

  • Conducting market research to understand trends and customer needs.
  • Leveraging insights to tailor demand generation efforts.

Cross-functional Collaboration:

  • Working with sales, marketing, and product teams to align efforts and maximize impact.
  • Guiding and collaborating with team members on demand generation initiatives

A Fractional Head of Demand Generation is more than just a campaign manager; they bring a high-level, strategic approach to creating market demand, ensuring that efforts not only generate leads but are closely aligned with the company’s growth objectives and market positioning.

R2

When to hire a fractional Head of Demand Generation?

Bringing on a Fractional Head of Demand Generation can be beneficial in various scenarios:

For Strategic Market Engagement:

  • When your company is looking to actively increase mindshare in a very competitive market.

During Scaling and Expansion Phases:

  • Ideal for businesses in a growth phase requiring sophisticated multi-channel demand generation strategies. Think: LinkedIn ABM mixed with cold outbound + webinars + paid social.

In Growth and Scaling Phases:

  • Ideal for VC funded startups experiencing rapid growth and needing to put fuel on the fire.

Under Budget Constraints:

  • A cost-effective solution for organizations seeking expert guidance in demand generation without the full-time expense.

To Supplement Current Marketing Efforts:

  • Useful for companies needing specialized skills in demand generation to complement their existing marketing strategies.

To Deal with Market Changes:

  • Great for startups needing to adapt their demand generation strategies in response to evolving market conditions, especially during a recession.

Tell us more about your project and we’ll get you matched to a fractional head of demand generation.

Deploy your plug ‘n’ demand generation manager in a week.

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