What it's like to work with me?

I’m Abi, founder of Data, Art & Soul. With over 18 years of experience leading research and analytics for giants like Meta, Uber, Apple and Microsoft as well as mentoring over 100 startups from across the globe – I discovered a glaring gap in the market for agile, AI-powered research and analytics designed specifically with the startups and small business in mind.

That’s why I developed a unique formula that blends AI automation with human wisdom to provide startups with access to much needed Fortune 500-caliber insights at the speed, agility and cost-efficiency needed by a lean startup.

Through my coaching, toolkits, and proprietary insight-generating frameworks, I can help you leverage the combined power of AI, data, and market research to help you solve the tough business decisions you may be grappling with. For example:

NEED HELP IMPROVING YOUR PRODUCT AND GO-TO-MARKET PLANS?
I can help you use AI to rapidly refine ideas, MVPs, features, marketing messages, or pricing (both pre- and post-launch) to drive customer adoption and product-market fit.

FACING CHURN OR LOW TRACTION?
I can help you use AI to diagnose the root causes of customer dissatisfaction, churn, and growth plateaus – then discover opportunities that reignite growth and customer loyalty.

WANT TO GROW OR DIFFERENTIATE YOUR BRAND FROM COMPETITORS?
I can help you use AI to explore untapped market needs, use cases or market segments to help you scale or position your brand or product portfolio for competitive advantage.

NEED HELP WITH PIVOTING OR PRIORITISATION?
I can help you use AI and market insights to inform or de-risk decisions on where to focus your efforts and resources so you can navigate change with certainty and confidence.

If you tired of guessing and are feeling lost in a sea of data chaos and confusion and need a some guidance then schedule a call.

Who I am a great fit for?

Startup founders and teams that are suffering from data overwhelm and need some strategic clarity