Hire Fractional VP of Sales

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What Does a Fractional VP of Sales do?

A Fractional VP of Sales is a key leadership role, often filled on a part-time or contractual basis. It’s perfectly suited for startups going through growth phases or requiring a strategic overhaul in their sales approach. This position is often attractive for companies that need seasoned sales leadership but are not ready for a full-time executive commitment.

Here’s what a fractional VP of Sales typically does:

Sales Strategy and Vision:

• Developing a long-term sales strategy that aligns with the company’s overall vision and goals.
• Identifying new market opportunities and directing expansion efforts.

Leadership and Team Building:

• Providing leadership and direction to the sales team.
• Building and restructuring sales teams as needed to align with business objectives.

Sales Process Improvement:

• Analyzing and optimizing sales processes for maximum efficiency and effectiveness.
• Implementing advanced sales tools and CRM systems for better tracking and management.

Key Account Management and Growth:

• Fostering relationships with key accounts and exploring opportunities for growth.
• Negotiating major deals and managing high-level client interactions.

Performance Metrics and Analysis:

• Establishing sales performance metrics and tracking systems.
• Analyzing sales data to identify trends, challenges, and opportunities.

Cross-functional Integration:

• Collaborating with other departments, such as marketing and product development, to create a cohesive business strategy.
• Ensuring sales strategies are integrated with other business functions for overall alignment.

A Fractional VP of Sales brings more than just experience; they provide strategic insight and direction, ensuring the sales organization not only achieves its targets but also contributes significantly to the broader business objectives.

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When to hire a fractional VP of Sales?

Bringing on a Fractional VP of Sales can be beneficial in various scenarios:

For Strategic Sales Leadership:

• When your company is scaling and requires experienced sales leadership to guide this growth.

In Developing a Robust Sales Infrastructure:

• Ideal for businesses building or restructuring their sales teams and processes.

In Growth and Scaling Phases:

• Ideal for VC funded startups experiencing rapid growth and needing to put fuel on the fire.

Under Budget Constraints:

• A cost-effective solution for companies needing executive-level sales leadership without the full-time expense.

To Address Specific Challenges:

• Useful when facing specific market or sales challenges that require experienced strategic input.

During Organizational Changes:

• Great for companies undergoing transitions, such as entering new markets or launching new products, where sales strategy needs to be realigned.