Hire Fractional Chief Growth Officers

About CGOs

What does a fractional Head of Growth do?

A Fractional Head of Growth, sometimes known as a Part-Time CGO (Chief Growth Officer), is a part-time or contract-based executive responsible for increasing a company’s growth trajectory. It’s typically sought out by startups building their first growth team or by larger organizations with multiple growth teams that want more overall cohesion.

Here’s what a fractional Head of Growth typically does:

Growth Strategy Development:

• Determines what opportunities and channels will create the most growth for the business.
• Builds a strategy to guide which growth initiatives the business will pursue first.

Customer Behavior Analysis and Segmentation:

• Analyzes customer behavior through a variety of means to find new options to drive growth.
• Uses customer behavior segmentation to uncover current-market growth opportunities and market-expansion growth prospects.

Measurement and Optimization of Growth Metrics:

• Identifies the metrics that will best drive a business’s growth.
• Tracks and optimizes metrics through a series of fast-paced experiments.

Pricing and Revenue Optimization:

• Tests different approaches to the company’s pricing strategy to optimize revenue growth.

Cross-Team Collaboration

• Works closely with the product, sales, marketing, and customer success teams to ensure alignment, as growth efforts can affect the work of these teams.

Creation and Ownership of Experimentation Programs

• Creates an experiment roadmap to rapidly test growth opportunities and scale ones that work well.
• Owns the end-to-end experimentation process for growth and may oversee experiment processes for other teams.

Discovery, Optimization, and Addition of Growth Loops

• Analyzes a company’s current processes to uncover and refine core growth loops.
• Creates new supplemental growth loops to support a company’s core growth loops.

A fractional Head of Growth often works in every area of the AARRR framework, focuses on fast-paced validation of growth opportunities, and will collaborate closely with teams outside of the growth team. For businesses unsure if they’re ready to commit to a large-scale growth and experimentation program, a fractional Head of Growth is an excellent way to test the waters.

When to Hire

When should you hire a fractional Head of Growth?

Hiring a fractional Head of Growth isn’t just limited to companies wanting to focus on a growth function. Here are some situations when you should consider bringing in a fractional Head of Growth:

Developing A First Growth Team:

• If your company is just starting out with building a growth function, a Fractional Head of Growth can be a smart hire to provide necessary strategic focus, leadership, and stability for a new growth team.

Revitalizing Company Growth:

• Without a specialized growth function, your company’s growth, especially revenue, may level off at a certain ceiling. A Fractional Head of Growth can reinvigorate growth by bringing specialized expertise and leadership skills to the company without the full-time salary requirement.

Uniting Multiple Growth Teams

• If your company already has multiple growth teams responsible for different parts of the AARRR framework, a Fractional Head of Growth can ensure those teams are in alignment and compound each other’s efforts.

Growing Revenue in Lean Periods:

• A Fractional Head of Growth can help your company grow revenue at a cost-effective rate, reducing stress on your budget.

Transitioning Between CGO Hires:

• In transition periods when your company is searching for a new full-time CGO, a Fractional Head of Growth can bridge the gap on a contract basis.