I'm a Growth Marketer & Board Advisor with a successful 6+ years in Acquisition Marketing, Market Positioning and Revenue Optimization (CRO). After taking multiple businesses from 5-6 figures a year to 7 figures, I've found that the biggest wins come from hidden strategy changes rather than tactics.
- SaaS
- B2B
$4500 /mo
min monthly recurring
Former VP of Growth at Sequoia Backed Telco
I'm a Growth Marketer & Board Advisor with a successful 6+ years in Acquisition Marketing, Market Positioning and Revenue Optimization (CRO). After taking multiple businesses from 5-6 figures a year to 7 figures, I've found that the biggest wins come from hidden strategy changes rather than tactics.
- EdTech
$1500 /mo
min monthly recurring
Sr. Growth Marketing Manager at Productivity B2C SaaS
I do marketing and content strategy for SaaS companies. I prefer early-stage startups and scaleups, but I'm happy to support established companies as well. Happy to guide on ABM/inbound methodologies, as well as brand strategy, marketing strategy, or team setup.
- SaaS
- HRTech
- FinTech
- MarTech
$3200 /mo
min monthly recurring
Former VP of Growth at Sequoia Backed Telco
I'm a Growth Marketer & Board Advisor with a successful 6+ years in Acquisition Marketing, Market Positioning and Revenue Optimization (CRO). After taking multiple businesses from 5-6 figures a year to 7 figures, I've found that the biggest wins come from hidden strategy changes rather than tactics.
- Ecommerce
- SaaS
- AdTech
$1600 /mo
min monthly recurring
Former VP of Growth at Sequoia Backed Telco
I'm a Growth Marketer & Board Advisor with a successful 6+ years in Acquisition Marketing, Market Positioning and Revenue Optimization (CRO). After taking multiple businesses from 5-6 figures a year to 7 figures, I've found that the biggest wins come from hidden strategy changes rather than tactics.
- SaaS
- EdTech
- MarTech
- Gaming
$2000 /mo
min monthly recurring
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Resources
How to Hire a Great Fractional Content Manager
R1
What Does a Fractional Content Manager Do?
A Fractional Content Manager is a strategic role, often part-time or on a contractual basis, perfect for startups and growing businesses. This role is essential for companies that need expert content strategy and management, but aren’t in a position for a full-time hire.
Here’s what a fractional Head of Content Marketing typically does:
Content Strategy Development:
- Creating and implementing a content strategy that aligns with the company’s goals.
- Identifying and understanding target audiences, tailoring content to their needs.
Content Creation and Curation:
- Overseeing the production of diverse content, ensuring it’s engaging and drives action.
- Maintaining brand consistency and quality across all content types.
Editorial Leadership:
- Managing content schedules and timelines.
- Ensuring high-quality standards in all content outputs
SEO and Analytics:
- Incorporating SEO practices to increase content visibility.
- Using data to inform and refine content strategy.
Team Collaboration:
- Working with various teams to ensure content supports broader business objectives.
- Guiding and supporting content creators.
Brand Voice and Messaging:
- Crafting and upholding the company’s brand voice across all content.
The Fractional Content Manager is more than a content creator; they bring a strategic viewpoint, ensuring content not only resonates with the audience but also drives the company’s marketing objectives forward.
R2
When to hire a fractional Head of Content Marketing?
Hiring a Fractional Content Manager is ideal in several scenarios:
For Structured Content Strategy:
- When your company requires a strategic approach to content creation but lacks the necessary expertise.
During Growth Phases:
- Great for businesses expanding rapidly and needing to scale content efforts while avoiding the rigidity of a full-time hire.
Under Budget Constraints:
- An effective solution for companies that need expert content direction without a full-time commitment.
For Specific Projects or Campaigns:
- Useful when specialized content skills are needed for particular initiatives.
To Enhance Brand Presence:
- Ideal for refining and maintaining a consistent brand voice and messaging through content.