Andreea Macoveiciuc
Sr. Growth Marketing Manager at Productivity B2C SaaS
What it's like to work with me?
I specialize in bringing clarity to chaotic marketing environments, and enjoy both building from scratch and fixing a broken marketing machine.
What you can expect:
- A clearer bigger picture of your marketing efforts
- A practical approach to strategy that mixes short-term wins with long-term must haves, along with a clear plan
- Hands-on work to support your team where they’re weaker, or dedicated 1:1 sessions if they need input / training
- Clarity around performance, measurement, and success metrics
- Strategy, process, and tooling recommendations / improvements – 100% involvement 🙂
Who I am a great fit for?
Early stage SaaS startups who need help with their marketing strategy or organic strategy, and don’t have the resources to plan / execute
SaaS scaleups who need clarity and a focused strategy to achieve results
Established SaaS companies who can’t see the big picture anymore and need help optimizing, prioritizing, analyzing marketing initiatives
Notable highlights
Grew organic channels 15%-40% MoM for SaaS companies in different industries, with results within the first quarter (off-site metrics, on-site metrics, revenue).
Brought in deals ranging from $5k to $400k via organic channels, across industries.
Brought a new website in top 10 for 250+ queries within 6 months post website relaunch through organic efforts.
Put in motion the organic machine for a multi-language website, with results (rankings, organic revenue) in the first quarter post website launch.
Led projects varying from unifying 2 different CMSs (backend, frontend) and redoing the entire domain architecture and user journeys, to website migration and development, marketing governance setup, and copy/content production and optimization for full websites.