What it's like to work with me?

Working with me means joining forces with someone deeply committed and data-driven in growth marketing and Google Ads. With over 10 years of experience, my background includes a blend of knowledge gained from hands-on work at Google, Piktochart, GrooveHQ, and consulting at Respond.io.

At the core of my approach is a relentless focus on data and setting ambitious goals. In making work engaging, almost like a game, where each quarter, I challenge myself and my team with the question, “What can we do better? How can we drive more growth?” This mindset helps in carefully crafting OKRs that aim for success and align with the bigger picture of where we want to be at the end of each quarter.

My work philosophy is deeply rooted in a sense of ownership and hands-on responsibility towards the companies I work with. I see their success and challenges as my own, which drives me to strive for better results consistently.

My area of focus is helping SaaS companies enhance their Monthly Recurring Revenue (MRR) through well-planned and executed marketing strategies, particularly in paid marketing. My journey began with a six-year role at Google, where I gained valuable insights into creating effective ad campaigns. Now, I use this experience to help SaaS startups improve their paid search and paid social efforts, creating campaigns that effectively drive growth and improve critical metrics like the CAC:LTV ratio.

I am particularly adept at transforming the performance of companies that have struggled with Google Ads. Through a comprehensive audit of your Google Ads account, I examine various aspects such as account structure and bid management, providing detailed feedback and practical advice.

In my ‘MRR Growth Project, ‘ I identify areas for improvement, ensure optimal ROI on ad spending, and scale up customer acquisition through Google and Meta Ads. My approach is always informed by the latest trends and updates in the field, ensuring that the strategies are current and effective.

Together, we can work towards significantly improving your company’s marketing efforts.

Who I am a great fit for?

I am an ideal fit for:

• SaaS Startups and Scaleups: Businesses in the software-as-a-service industry, particularly those in the early or scaling stages, would greatly benefit from my specialized expertise in driving MRR through targeted marketing strategies.
• Companies with Underperforming Google Ads: Organizations that have been running Google Ads but not seeing the desired ROAS or a healthy LTV-to-CAC ratio would find my skills particularly valuable.
• Businesses Seeking Data-Driven Growth: Companies that prioritize data-driven decision-making and are looking to implement or improve their objective and key result (OKR) frameworks would align well with my approach to marketing and growth.
• Startups Focused on Paid Marketing Channels: Companies that are either looking to establish or enhance their presence in paid marketing channels, especially those keen on leveraging Google and Meta Ads for growth.
• Organizations Looking for a Comprehensive Google Ads Audit: Any business seeking a detailed, independent evaluation of their current Google Ads account to identify areas for improvement and optimization.
• Companies in Need of Campaign Overhaul: Businesses that require a fresh perspective on their ad campaigns, including redesigning PPC landing pages and ad creatives, would benefit from my expertise.
• Startups Targeting Rapid Market Expansion: Companies aiming for rapid market expansion or customer base growth would find my experience in scaling customer acquisition efforts highly beneficial.
• Enterprises Seeking to Optimize Marketing ROI: Larger enterprises or mid-sized companies looking to optimize their marketing spend and improve the efficiency of their marketing strategies.
• Innovative Brands Looking for Creative Ad Solutions: Brands that value creativity and innovation in their advertising and marketing strategies, and are open to exploring new and effective ways to engage their audience.
• Companies Aiming for Long-Term Sustainable Growth: Organizations that are not just looking for quick wins but are invested in achieving sustainable, long-term growth through strategic marketing efforts.

Each scenario represents a unique opportunity where my background can provide significant value and drive meaningful results.