What it's like to work with me?

Working with me entails a collaborative approach underpinned by over twenty years of marketing experience in various sectors, including significant stints with start-ups.

My career has seen me lead global marketing initiatives, both from within organisations and as an external advisor.

Specialising in digital marketing, I have a comprehensive background in developing online strategies, along with extensive work in brand development, content strategy, and public relations.

This has involved building and implementing CRM strategies to foster customer loyalty and retention, as well as creating long-term growth plans that align with company visions.

My role often crosses the boundary between B2B and B2C segments, allowing me to apply a broad skill set to different business models, always with the aim of enhancing customer engagement and satisfaction.

Who I am a great fit for?

I am well-suited for organizations that prioritise a data-driven and strategic approach in their marketing efforts. My expertise is especially beneficial for:

• Start-ups and growth-stage companies: I bring experience in nurturing young companies and steering them through critical growth phases with solid marketing and CRM strategies.
• Fintech and Financial Services: Given my specific experience in the fintech sector, I am poised to offer substantial value to any company within the financial services industry that is seeking innovation and an enhanced customer value proposition.
• Companies pursuing digital transformation: With a substantial background in digital marketing, I am equipped to assist companies looking to bolster their digital footprint or embark on a comprehensive digital transformation.
• Organisations focused on brand and content: My extensive work in brand development and content strategy aligns with companies aiming to establish strong brands and engage in effective public relations.
• Businesses operating in B2B and B2C markets: My versatility in handling both B2B and B2C marketing strategies makes me adaptable to companies that operate across these market segments.

I am ready to join a team that values a seasoned marketing leader with a diverse skill set that encompasses strategic planning, brand building, digital marketing, and customer engagement.