What it's like to work with me?

I love to help (and challenge!) people in the early and growing stages of their business. What I bring to the table is an honest, unbiased, and outside perspective to help you de-risk your business and build a foundation for growth.I’m all about giving structure to the chaos of a starting or growing business, helping founders and teams understand and prioritize their ideas, getting started, and creating a foundation for success. One of the principles I adhere to is thinking “SHOULD I build this?” (mostly NO) instead of “COULD I build this?” (mostly YES). This helps me to be strict with the ideas I investigate, instead of falling in love with them and letting my ego make the decisions.I do this by applying structured idea investigation, focusing on key aspects like desirability, feasibility, viability, and the foundational principles of an idea. I will help you engage in targeted experiments, consistently lowering risks, and adopting a step-by-step approach that has proven effective over time.If you are looking for a professional and enthusiastic partner to challenge and guide you in a sustainable way toward success, I’d love to work with you!

Who I am a great fit for?

If you see challenges as opportunities for growth, we’ll likely hit it off. I work best with eager founders and operators who:

• Understand that growing a business revolves around continuous learning
• See that ‘quick and dirty’ is better to start than ‘picture perfect’ to figure out how/if to move forward with a challenge
• Know that ideas are easy and execution is everything (and hard!)