Ekaterina (Sam) Howard
Conversion Copywriter and Strategist for B2B SaaS
What it's like to work with me?
Working with me is all about separating assumptions from data and aligning your copy and messaging with what your best prospects need to hear. I’ll work with you on identifying your CRO goals and the most efficient route to achieve them. If you want customer research and copy optimization done for you or with you, without getting stuck or sidetracked, let’s chat.
Who I am a great fit for?
If you’re someone who wants to build a customer-centric business, we’re likely to be a match. These are the problems I can solve:
- Finding message-market fit
- Optimizing existing copy to convert your best-fit customers
- Building experiments to validate product ideas or new market segments
Notable highlights
Achieved a 16% lift in organic conversions from a pillar content post.
Achieved a 3x average industry conversion rate for a paid traffic landing page.
Helped multiple growing startups conduct message testing and customer research to update their messaging and website structure for higher conversions.