expert's photo
Former VP of Growth at Sequoia Backed Telco
$400 /mo
Monthly retainer
$900 /h
Min 10 hours blocks

Services offered

  • Product Positioning and Messaging

  • Product Launches and Go-to-Market Strategy

  • Pricing Strategy and Monetization

  • Website and Landing Page Optimization

  • Email List Building and Segmentation

  • Email Campaign Planning and Strategy

  • Lead Generation and Scoring

  • Conversion Rate Optimization (CRO)

Industries

  • SaaS

  • EdTech

  • HRTech

  • Health & Wellness

  • Publishing

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

As a seasoned marketing and growth expert, I bring a unique blend of hard and soft skills to the table, aiming to serve as your dedicated Fractional Chief Growth/Marketing Officer.

Strategic Vision: One of my key strengths lies in developing a comprehensive and forward-thinking growth strategy tailored to your business needs. Drawing from years of experience, I have honed the ability to identify opportunities and navigate challenges strategically, ensuring sustained growth in a dynamic market.

Data-Driven Decision Making: In the ever-evolving landscape of business, data is king. I leverage cutting-edge analytics tools and industry insights to make informed decisions. This approach not only allows for a deeper understanding of your market but also enables us to adapt our strategies swiftly to capitalize on emerging trends.

Customer-Centric Approach: Understanding your customers is at the heart of any successful growth strategy. I prioritize a customer-centric approach, ensuring that every decision and campaign is aligned with the needs and preferences of your target audience. This not only enhances customer satisfaction but also fosters long-term loyalty.

Collaborative Leadership: Fractional management is about seamless integration with your existing team. I pride myself on my collaborative leadership style, working side by side with your team to inspire and guide them toward shared objectives.

Agility and Adaptability: The business landscape is dynamic, and adaptability is crucial for sustained success. As your Fractional Chief Growth/Marketing Officer, I bring a level of agility that allows us to pivot and adjust strategies in response to market shifts or unexpected challenges.

Effective Communication: Clear and transparent communication is the bedrock of any successful partnership. I prioritize open communication channels, ensuring that you are kept informed about progress, challenges, and opportunities. This transparency promotes trust and strengthens our collaboration.

Results-Driven Mentality: Ultimately, my goal is to deliver measurable results. I set realistic yet ambitious targets, and through a combination of innovation, strategy, and hard work.

I am excited about the prospect of contributing to your business’s growth story. If you are seeking a dedicated and results-oriented Fractional Chief Growth/Marketing Officer, I am confident in my ability to exceed your expectations.

Who I am a great fit for?

I enjoy working primarily with startups where I can bring a wealth of experience and a proven track record in driving success for a diverse range of industries. Allow me to introduce you to the power of my services, tailored specifically for, SAAS, B2B, HRtech, Fitness tech, Media and Publishing, E-commerce and Edtech.

  1. Startups: In the world of startups, agility is key. I understand the unique challenges and opportunities that startups face. My strategies are crafted to maximize growth potential, establish market presence, and secure funding.
  2. SAAS: With a deep understanding of the SAAS landscape, I bring a data-driven approach to enhance user acquisition, retention, and overall customer satisfaction. My focus is on turning your SAAS platform into a market leader through strategic marketing initiatives.
  3. B2B: B2B marketing requires a nuanced understanding of industry dynamics. Drawing from my experience, I design B2B campaigns that resonate with decision-makers, build brand authority, and foster long-term partnerships.
  4. HRtech: In the HRtech sector, where innovation meets human resources, my services aim to streamline your market presence, showcase the value of your solutions, and position your brand as an industry leader in the rapidly evolving HRtech landscape.
  5. Fitness Tech: The fitness tech industry is booming, and I specialize in leveraging this momentum. Whether you’re launching a new product or looking to scale, my growth marketing strategies will amplify your brand, engage fitness enthusiasts, and drive conversions.
  6. Media and Publishing: Navigating the digital landscape is crucial for media and publishing. My experience includes crafting content strategies, optimizing digital platforms, and implementing data-driven approaches to increase audience engagement and revenue.
  7. E-commerce: E-commerce success demands a combination of compelling branding, targeted campaigns, and a seamless user experience. I specialize in creating holistic e-commerce strategies that drive traffic, boost sales, and foster customer loyalty.
  8. Edtech: In the fast-paced world of Edtech, innovation is key. My expertise includes positioning Edtech brands for success by implementing strategic marketing campaigns that resonate with educators, students, and decision-makers in the education sector.

In each of these industries, my approach is rooted in a deep understanding of market nuances, data-driven decision-making, and a commitment to achieving tangible results.

Notable highlights

From 0 to over 2 millions downloads in 18 months for a Edtech company.
Rebuilt a B2B lead generation strategy for an international SAAS scaleup and increased monthly leads by 800% (at the same cost per lead as before).
Reduced CAC by 60% for a Fitness app and improved the conversion funnel to subscription by 150%.
Introduced 2 new B2C UA campaign types with over 200% ROAS (vs. avg. 115% baseline).
Applied customer discovery technique in a content/media giant that resulted in successful launch of a tv channel (saving millions)6. Influencer marketing campaign that resulted in moving an e-commerce app to top 3 in the app store chart.

Tell us more about your project and we’ll get you matched.

Find Your Next Operator in 24 Hours. Zero Fees. Zero Hassle.

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