Filippo Stefanelli
Chief Marketing Officer ➝ Product Marketing & UX | Go-to-market Strategy | Team Building | P&L
What it's like to work with me?
Working with me means leveraging the scar tissue I have developed in the last 15+ years as an agency co-founder turned CMO of VC-backed start-up/scale-ups in Europe and SE-Asia.
Who I am a great fit for?
Founders and C-suite/VPs/Heads from seed to Series B
Notable highlights
Achieved $1BN+, 30-fold increase in Assets Under Management through performance and brand campaigns, cross-selling, and retention growth initiatives delivered via, CRM, product marketing, PR, on/off-line channels, and events.
Created dedicated High Net Worth sales team, established team goals with market-level strategic insights, facilitated efficient sales processes, and educated the sales force on product positioning and reporting.
Established and grew marketing, sales, and customer experience teams in 5 countries from 4 to over 50 FTE by recruiting, mentoring, and coaching high-potential candidates.
Maintained Net Promoter Score (NPS) over 90, coached customer experience leadership team, ideated personalized CRM campaigns and championed customer-first attitude.
Outperformed Big 6 marketing agencies to win $1M+ leading FMCG, Entertainment, B2B Accounts with Franciacorta, Milan Bergamo Airport, Imetec, Polti, and leading fashion brands.
