
Francesco Schena
BI/Analytics Manager & Consultant
What it's like to work with me?
We’ll have one or more preliminary call to gather background information about your business and your requirements.
Next, I will audit the current status of your analytics, highlighting major pain points and suggesting possible enhancement steps.
Finally, I will devise a growth plan which includes tech stack, resources and expertise needed to reach the desired level of maturity. If you wish I can provide operational support that would include data warehousing, business intelligence and data science.
Who I am a great fit for?
- You need help in measuring the effectiveness of your ad spend, whether you need a Marketing Mix Model (MMM), a Multi-Touch Attribution model (MTA), or other solutions for tracking and attribution
- You want to spend less time on Google Sheets and more on automated, interactive and shiny dashboards
- You want to build the foundations for a Data infrastructure that will support you throughout your growth journey
Notable highlights
Build the analytics for a Middle East FoodTech player from scratch, till it became the primary decisional support for all the internal stakeholders.
Developed dozens of marketing mix model for a modern, privacy-compliant measurement of advertising
Led, nurtured and mentored junior and senior Data professionals to create successful teams