Karen Hokanson
Digital Marketing Leader, Co-Owner @ Ground Up Marketers
What it's like to work with me?
To work with me is to know the definition or productivity and efficiency. With the bottom line always being growth, whether it is optimizing a companies sales pipeline, fixing bugs in their marketing channels, or launching a new paid or organic lead generation campaign. Mixed in their will be humor, respect, and the desire to learn from colleagues and have them learn from me as well.
Who I am a great fit for?
I have worked at startups building a marketing strategy from the ground up. Or stepped in and worked with businesses that are 10, 20 or even 30 years old that were looking to streamline growth, fix issues in their sales pipelines, or launch new products.
Notable highlights
Led the B2B Marketing strategy of a startup that grew from $5M to $70M over the course of 4+ years.
Launched 500+ paid search campaigns, leading a team of sales reps, PPC managers, and developers.
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