expert's photo
Open to Full-time opportunity
Kate Whitney
User Research + Strategy | Founder at Whitney Group Research | Ex Growth Research at Strava
$1400 /mo
Monthly retainer
$220 /h
Min 10 hours blocks

What it's like to work with me?

Deeply understanding your audience is the key to overcoming growth challenges – from acquiring and activating users, to preventing churn and increasing monetization – but it isn’t as simple as just “talking to users.” The ROI of effective research can be incredible, but when it’s not done right, it can feel like wasted time and effort.

Working with me means having a deeply experienced product researcher guiding the way, ensuring that you’re asking the right questions, using the best methods, and translating learnings into impactful product and marketing strategies. Whether you’re looking for full research support or just lightweight guidance, I’ll ensure your efforts are both efficient and impactful.

Plus, I’ve conducted countless user interviews over the years across a range of industries, and can leverage those insights to provide immediately actionable feedback on your product and marketing strategies.

I look forward to working together!

Who I am a great fit for?

If you’re passionate about building a product that genuinely improves the lives of your customers, I’d love to work together. I’ve worked with founders, marketers, and product teams across a wide range of B2C and B2B industries.

We’re likely a good fit if you’re:
* In the early stages of exploring product ideas, and want to better understand your target user
* Seeking to validate your solution, or find opportunities to make the product even better
* Trying to expand your product-market fit beyond early adopters
* Working to solve specific growth challenges including acquiring more customers, improving onboarding & activation, increasing retention & engagement, or developing a monetization & pricing strategy

Notable highlights

I worked with a growth team that had gone 2+ years without significantly increasing their new user activation rates, and was facing declining new user retention. We developed a new onboarding strategy rooted in new users’ intent, and new user retention consistently grew over the following year.
Increased a freemium app’s subscription conversion rate through counterintuitive changes (displaying upsells less frequently, to fewer users) based on research insights.
Defined a new ICP for a growth-stage SaaS company which helped them expand beyond startups into larger corporations.

Tell us more about your project and we’ll get you matched.

Find Your Next Operator in 24 Hours. Zero Fees. Zero Hassle.

  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo
  • logo