Lauren Helstab
Fractional Partnerships Director/Manager
What it's like to work with me?
With 8+ years in SaaS partnerships, at companies like Shopify, I help take away the guessing game for how to unlock, grow, or scale partnerships and partner programs. I will teach you how the fastest growing companies are deriving more value for their customers, partners, and themselves I’m curious, reliable, and ‘an activator’ for teams. Preferring to get a lot done, laugh along the way, and rally the team around our goals. Data-driven decision-making and doing small experiments before diving into huge investments. And at the end of the day, transparency and honesty are paramount. I want the teams I work with to trust me, as I would like to trust them. It leads to better decision-making, better results, and happier teams.
Who I am a great fit for?
I work best with:
- Leaders who understand the value of partnerships or believe partnerships can be a really impactful new channel for growth, and understand partnerships are a long game.
- Teams that are well acquainted with working remotely or with remote team members – Individuals who take an active role in learning and lead with curiosity.
Notable highlights
Led strategic partnerships across the US and the UK for Shopify; tech, association, gov't, and more including managing 100s of agency partners.
Shaped and scaled the Shopify Partner Program; experimenting with benefits and tiers to drive more impact, developing processes for scaled partner management, partner onboarding, engagement, and acquisition.
Contributed to the launch of new products in the UK at Shopify, specifically leveraging our partner ecosystem to drive adoption, sales leads, and help partners derive value for their own businesses at the same time.
Launched 2 agency partner accelerator programs & a growth workshop in collaboration with Hubspot; the first focused on enabling new-to-Shopify partners, and the second to enable and accelerate the contribution from enterprise focused agencies. Agencies involved increased their contributions to the business 2x more than other partners in the 90 days post-program.
Led the launch of Sendle in Canada including establishing first strategic partnerships, commercial agreements, and increasing parcel volume.
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