Marco Megali
B2B SaaS Digital Marketing Director | Former Head of SEO & Organic Growth | Career Path & Start-up Mentor
What it's like to work with me?
Shaping and executing global digital marketing strategies to drive growth and customer engagement. Experienced in global markets, specialized in SaaS.
Who I am a great fit for?
Startup and entrepreneurs eager to grow digital brands and products.
Notable highlights
Led the B2C / Self-serve customers growth strategy for SaaS business, owning all campaigns. Lowered CAC 21% YoY and increased LTV 18%, keeping an avg. 6x return on investment.
Built high-performance marketing functions from the ground up. Hired SEO, PPC and content specialists and led a globally distributed team of 5 through 6 consecutive quarters of growth.
Grew individual customer base of SaaS platform through effective product-led growth tactics based on different acquisition channels (SEO, PPC). This resulted in +96% E-commerce rev and +188%active subscribers in a 2-year period.
Partnered with product and engineering to build a roadmap of experimental SEO initiatives that led to scalable growth. This resulted in +77% visits, +55% users from SEO and +197% keywords positioned on Google.
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