Former VP of Growth at Sequoia Backed Telco
What it’s like to work with me?
Shaping and executing global digital marketing strategies to drive growth and customer engagement. Experienced in global markets, specialized in SaaS.
Who I am a great fit for?
Startup and entrepreneurs eager to grow digital brands and products.
Led the B2C / Self-serve customers growth strategy for SaaS business, owning all campaigns. Lowered CAC 21% YoY and increased LTV 18%, keeping an avg. 6x return on investment.
Built high-performance marketing functions from the ground up. Hired SEO, PPC and content specialists and led a globally distributed team of 5 through 6 consecutive quarters of growth.
Grew individual customer base of SaaS platform through effective product-led growth tactics based on different acquisition channels (SEO, PPC). This resulted in +96% E-commerce rev and +188%active subscribers in a 2-year period.
Partnered with product and engineering to build a roadmap of experimental SEO initiatives that led to scalable growth. This resulted in +77% visits, +55% users from SEO and +197% keywords positioned on Google.