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Open to Full-time opportunity
Michel Kattan
FinTech growth and retention (ex-PayPal)
$5000 /mo
Monthly retainer
$275 /h
Min 10 hours blocks

What it's like to work with me?

Working with me is an enriching experience, characterized by strong leadership, strategic thinking, collaborative teamwork, and a consistent focus on driving growth and efficiency.

I’m a strategic and skilled marketer with a strong focus on data-driven decision-making. Together, we’ll take a proactive approach in managing your business risks and setting up controls, driving your business towards competitive advantage. My emphasis is on customer engagement and satisfaction underlining my customer-centric approach.

Colleagues have highlighted my skills in creating collaborative environments, showing a deep understanding of product and market dynamics. My leadership style is inclusive and supportive, fostering a culture where team members feel empowered and valued. This has led to the development of innovative solutions and operational excellence within the teams I’ve managed.

My expertise in performance growth marketing, digital marketing, and media-mix optimization, makes me a leader who drives significant business results.

Who I am a great fit for?

1. FinTech Startups and Scale-ups: I understand the unique challenges of marketing financial technologies and services, and can leverage my knowledge to drive growth and customer acquisition.

2. Global Product Launch and Growth: Companies looking to expand internationally or launch new products. Companies with a need for market penetration strategies and launch large-scale marketing campaigns during expansion phases.

3. Brick-and-Mortar Brands Seeking Digital Growth: Traditional businesses aiming to amplify their online presence and digital marketing efforts.

4. Organizations Valuing Data-Driven Marketing and Analytics: Comapnies looking for KPI development and analytics-driven decision making structure, prioritizing data in their marketing strategies.

5. Businesses Seeking Strong Leadership: Any organization that values a collaborative and empowering work culture with emphasis on team empowerment, cross-department collaboration, and inclusive leadership.

Notable highlights

Strategic Marketing Leader with an MBA having delivered over +$150MM in incremental revenue across mission-driven FinTech companies by driving innovative growth strategies, optimizing media mix, and leveraging data-driven attribution models.
An exceptional team leader, having hired and mentored international marketing teams, led new product launches in US, Canada, Europe and Australia, implemented programs that delivered over +$50M in savings, and optimized CPA by over -50%.
Adept at leveraging advanced data analytics for new acquisition, cross-sell, upsell and referral programs that have delivered over +35% in increased customer engagement, accelerating revenue growth and market penetration.
A proficient brand leader, pivotal in Xoom's discovery of its differentiated brand equity of Speed, leader in the modernization of Xoom's visual identity system, accomplished Xoom’s rebranding as a PayPal service, constructed the entire customer segmentation architecture at Plooto, and relaunched the new Oportun brand.

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