Sumitra Balakrishnan
Growth / Marketing Expert
What it's like to work with me?
I am a data driven marketing consultant with more than 18 years of marketing experience across agencies and for clients especially in healthcare and financial services.
What you will get is a committed person who wants your organisation to grow and scale efficiently. I have worked across European markets and managed many channels and teams. All this product and service marketing expertise is at your disposal.
We will find a way to grow the business – scale efficiently but quickly.
Who I am a great fit for?
I am a great fit for organisations that are:
- Start-ups and just starting out. I can help develop an entire Marketing Strategy for you.
- CMO’s who need someone who can come in and help them set up a marketing/growth function
- Individuals who recognise the value of hard work, lifelong learning and collaboration.
Notable highlights
Worked on a go-to market strategy and a Marketing Plan for a healthcare consultancy launching a new product.
Acquired 650,000 new users in 2020 and the same in 2021, ahead of target, despite 25% reduced budget. Improved efficiencies and established optimal channel mix for a healthcare company
Set up tracking strategy and framework for the acquisition team and launched new advertising channels, including affiliate channels, Google and programmatic ads - B2B fintech
Won ‘Campaign of the Year" for a leading retailer in 2014. Increased brand awareness and footfall in 37 markets; achieved 50mn views on YouTube campaigns
