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GrowthExpert transformed the way we approach growth marketing at TechNova. Their fractional talent seamlessly integrated with our team, driving remarkable results in record time.
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How to Hire a Great Fractional Head of SEO
What Does a Fractional Head of SEO Do?
A Fractional Head of SEO is a specialized role, often fulfilled on a part-time or contractual basis, ideally suited for businesses in growth phases or undergoing digital transformation. This role is pivotal for companies that recognize the importance of search engine optimization but are not yet positioned to hire a full-time SEO leader.
Here’s what a fractional Head of SEO typically does:
SEO Strategy Development:
- Crafting and executing an SEO strategy that complements the company’s overall marketing goals.
- Identifying target keywords and optimizing content to improve search rankings.
Technical SEO Management:
- Overseeing technical aspects of SEO, including website structure, mobile optimization, and page speeds.
- Ensuring the website meets all technical requirements for optimal search engine visibility.
- Collaborating with content teams to ensure SEO best practices are integrated into content creation.
- Conducting content audits and recommending improvements for better ranking.
Analytics and Performance Tracking:
- Utilizing tools like Google Analytics, Google Search Console, Ahrefs/Semrush, to track and report on SEO performance.
- Using data-driven insights to refine and adjust SEO strategies.
Link Building and Outreach:
- Developing and implementing link-building strategies to enhance domain authority.
- Managing relationships with external websites and influencers for SEO purposes.
Team Collaboration and Training:
- Working closely with marketing, IT, and content teams to drive SEO initiatives.
- Providing training and guidance to ensure SEO best practices are understood and implemented across the company
A Fractional Head of SEO is more than just a technical expert; they bring strategic insight, ensuring SEO initiatives not only boost search rankings but also align with and support broader marketing and business objectives.
When to hire a fractional Head of SEO?
Bringing on a Fractional Head of SEO can be beneficial in various scenarios:
During Digital Expansion:
- Essential for companies focusing on enhancing their online presence and visibility.
For SEO Strategy Development:
- When your business requires a comprehensive SEO approach but lacks in-house expertise.
In Growth and Scaling Phases:
- Ideal for businesses experiencing rapid growth and needing to amplify their online discoverability.
Under Budget Constraints:
- A cost-effective option for companies seeking expert SEO leadership without the full-time expense.
To Bridge Expertise Gaps:
- Useful when specific, advanced SEO skills are needed for particular projects or to supplement existing teams.