expert's photo
Former VP of Growth at Sequoia Backed Telco
$2000 /mo
Monthly retainer
$250 /h
Min 10 hours blocks

Services offered

  • Market and Competitive Research

  • Strategy and Planning


  • B2B

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

I meet you where you are, with love, compassion and a titanium fist under the velvet glove

Most of the time I work with teams that are deeply technical, often from an engineering background. We harness that structured way of looking at the world and use it to power early stage customer discovery and validation.

Working with me isn’t easy. There is always more to do. There is always another hill to climb. (Doing ultra marathons seems to bleed over into work)

That’s because we are exploring, finding that pocket of the world that hasn’t been claimed and make it our own. Each session normally starts with an update – who have you spoken to, how many, what have you learned that validates or invalidates hypotheses. What does this mean? What blockers have you go – and then what are the next steps. Then we work together to find a path that can get rid of the blockers quickly and efficiently. Many paths are dead ends, but that’s ok. Fail fast

Who I am a great fit for?

I may love your idea, but I will be sceptical and cynical until you show me real world evidence that there is a problem there, and that people want it solved.

If you are growing fast, then I’m not the right person for you. If customers don’t care, or the product isn’t selling then taking a step back to doing customer discovery right is painful but necessary.

And if you want to make a product that people love, but only have the germ of an idea, well talk to me before you start building anything.

90% of startup failures are down to building the wrong thing. Build shit and die. Seriously. Gold plating it with better marketing doesn’t work either.

If you are curious, want to explore and have a humility when it comes to understanding your customer – lets talk

Notable highlights

Scaled YC food delivery startup operations 9x.
Top rated mentor at 500 Startups.
Lead mentor at a top 5 industrial's flagship programme.
Successfully pivoted when down to bread and water :)

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