What it's like to work with me?

As an experienced fractional and full-time CMO in various sizes of teams and companies, various industries, B2C and B2B, agencies, and tech companies, I bring quite diverse experience which always helped me bring innovative ideas into the new teams I join. This diverse experience, which even includes Product Management at a scaleup (trivago), gives me the advantage that I am familiar with and can manage all growth channels – from B2B outreach to B2C TV and OOH campaigns – as well as topics like attribution / MMM, analytics, Product and Rebranding topics.

I have created marketing, growth, and GTM strategies both in larger setups and in early-stage startups, building growth business cases for investors. I have managed larger teams, while still staying relatively hands-on and even expanded my area of expertise to sales outreach, due to my B2B and growth focus lately.

Through my leadership skills as well I have managed to successfully turn around several teams I have managed to prepare them for business growth.

If you want a collaborative and empathetic leader, who will push forward hard but will also give you very honest and direct (still constructive) feedback, feel free to reach out!

Who I am a great fit for?

Investor-backed or bootstrapped tech companies who need a GTM strategy creation or review, as well as companies who already have a Marketing / Growth team and need team leadership and business growth at scale, including not only the first growth channels (online, lower funnel) but also offline, upper funnel channels.