expert's photo
Former VP of Growth at Sequoia Backed Telco
$1500 /mo
Monthly retainer
$250 /h
Min 10 hours blocks

Services offered

  • Pricing Strategy and Monetization

  • Performance Measurement and Analysis

  • Strategy and Planning

  • Personalization and Segmentation

  • Email Marketing Automation

  • SEO Strategy and Planning

  • Content Marketing Strategy and Planning

  • Cross-Channel Performance Marketing

Industries

  • Ecommerce

  • Food & Bev

  • FinTech

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

I’m informal and easy going but I do take work seriously. I’m always down for a laugh and an extra espresso. A last-minute change of plans doesn’t bother me especially if it’s a better option than the initial idea. I don’t like being stressed, so I’d rather do things in advance and have a buffer vs last minute. I dislike bureaucracy and unnecessary complications. I prefer direct feedback to sugarcoated subtle hints. I’m full of ideas but I believe data knows best. I work in intense bursts of energy which sometimes take place at night/weekends – please let me know if I should schedule those emails to only be sent on Monday morning!! I love measuring results more than keeping meticulous track of how many minutes were spent on something. I can be very obsessed about the smallest details of important things (ie the traffic channel that brings 80% of the $$) but adopt a “done is better than perfect” attitude for the least important ones (ie …. Social media?). I don’t sugarcoat things and never really understood office politics. I only use ethical, “white-hat” practices.

Who I am a great fit for?

I come in when things look like an overgrown jungle, and turn them into a manicured English lawn. Usually, I work with founders who have come quite far on their own, and they’ve realised that to keep growing they need to bring in someone with specialized experience. That’s me! I work best with passionate entrepreneurs who dislike office politics and useless meetings as much as me, kind humans who are open to other people’s ideas, and driven professionals who want to learn.

Notable highlights

Helped a small brick and mortar jewellery school transform their lives and business by launching a membership + online courses that now generate 7 figures a year.
Launched 2 and operated 3 restaurants profitably in one of the toughest markets in the world - Singapore. This definitely taught me the importance of effective marketing & profit strategy!
Launched a new website and less than 4 weeks later it was ranking for relevant niche keywords.
Worked remotely, mostly asynchronously for the last 10 years with clients from 4 continents and lots of different cultures. This is one of my happiest achievements!

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