expert's photo
Former VP of Growth at Sequoia Backed Telco
$6000 /mo
Monthly retainer
$250 /h
Min 10 hours blocks

Services offered

  • Performance Measurement and Analysis

  • Strategy and Planning

  • Ad Performance Measurement and Analysis

  • Cross-Channel Performance Marketing


  • Ecommerce

My Tools

  • Google Ads

  • Meta

  • Mixpanel

  • MySQL

  • Segment

What it’s like to work with me?

I’ve consistently gotten feedback over the years that I bring an infectious energy to pretty much all things e-commerce. This is mostly because I find this stuff fun and also partly because I like to win. I’ve also been told that I have a habit of wrapping up challenging situations with a message of optimism and positivity (problems are simply opportunities to find creative solutions!)

Lastly, while I’ve worked in e-commerce for a long time and seen pretty much everything, I also know that this industry is constantly changing and so that means listening to & absorbing what’s going on is always crucial.

Who I am a great fit for?

CEOs & founders who have a ton of curiosity and never-ending questions are a blast to work with.Big ambitions also bring out the best in me. I’ve had an active role in helping multiple young companies become giant companies and while it’s never easy, it’s super fun working with folks who want to build something big & meaningful.

Notable highlights

Helped (helping) a private equity backed e-commerce company dramatically improve EBITDA by getting everyone (including investors) much more focused on bottom-line impacting metrics.
Righted the marketing ship to get cash back to a much healthier place of a COVID-era winner that had to adjust to a very changed market once COVID subsided.
Led all things digital at Allbirds from low/medium 8-figure revenue to multiple 9-figures.
Spearheaded various breakthrough digital marketing strategies to drive nearly 10X growth at One Kings Lane over a 5+ year period.
Led digital marketing for many of the go-go years at Zappos, including when it was acquired by Amazon.

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