What it's like to work with me?
Choosing to work with me means partnering with a seasoned professional who is passionate about driving growth through innovative digital marketing strategies. Together, we will navigate the complexities of the digital world, turning challenges into opportunities for your business to thrive. Let’s create something remarkable together.
Experience and Expertise:
> **Deep Industry Knowledge:** Having led the SEO & ASO at Paired, the #1 app for couples, and previously contributed to the growth of fintech unicorn Revolut and the award-winning Peanut app, I bring a wealth of experience in scaling organic acquisition for successful companies. My journey through dynamic industries has equipped me with unique insights and strategies tailored for both startups and established brands.
> **A Diverse Skill Set:** With over eight years in digital marketing, my expertise spans a broad spectrum, encompassing both inbound marketing and digital strategy. This allows me to offer comprehensive, integrated solutions that drive real results.
Approach to Projects:
> **Collaborative Leadership:** I believe in leading through collaboration. Working with me means engaging in a partnership where your ideas are valued and where we work together to create strategies that are not only innovative but also align with your company’s vision and goals.
> **Data-Driven Strategies:** As a professional deeply involved in SEO and ASO, my approach is always rooted in data. I ensure that every strategy is backed by solid analytics, ensuring that we’re not just following trends, but are making informed decisions that lead to measurable growth.
Professional Recognition:
> **Thought Leadership:** As a co-author of influential books like ‘Mastering In-House SEO’ and ‘In-House SEO Success’, my contributions to the field have been recognized and valued. This thought leadership reflects the depth of my understanding and my commitment to staying at the forefront of industry developments.
> **Industry Speaker and Mentor:** My roles as a speaker at leading conferences and a mentor at GrowthMentor and FemTech Lab demonstrate my dedication to sharing knowledge and guiding others in the field. This experience not only keeps me connected to the latest trends but also ensures a holistic understanding of the digital marketing landscape.
Outcome-Focused:
> **Results That Speak:** The ultimate testament to my work is the tangible results achieved. Whether it’s scaling organic acquisition or driving significant improvements in SEO & ASO, my focus is always on delivering outcomes that contribute to your business’s success.
> **Adaptive and Innovative:** The digital marketing landscape is ever-evolving, and so is my approach. I am constantly adapting and innovating to ensure that your business stays ahead of the curve.
Who I am a great fit for?
**1. Dynamic Startups and Innovative Companies:**
If you’re a startup looking to scale rapidly or an innovative company seeking to enhance your digital presence, my experience with fast-paced, high-growth environments like Paired, Revolut, and Peanut makes me an ideal fit. I thrive in settings that demand creativity, agility, and a forward-thinking approach.
**2. Businesses Focused on Organic Growth:**
Organizations prioritizing organic acquisition will benefit greatly from my extensive background in SEO and ASO. I am particularly suited for companies aiming to build or strengthen their organic search presence as a key driver of their growth strategy.
**3. Data-Driven and Results-Oriented Teams:**
Teams that value data-driven strategies and are focused on measurable outcomes will find my approach aligns perfectly with their objectives. My experience in leveraging analytics to inform strategies ensures that we make decisions that are not only innovative but also effective and results-oriented.
**4. Companies Seeking Industry Insights and Thought Leadership:**
Businesses looking for a partner who brings not just technical expertise but also industry thought leadership will find a great match in me. My involvement in authoring industry-recognized books and speaking at leading conferences means I bring a wealth of knowledge and a fresh perspective to the table.
** 5.Collaborative and Visionary Environments:**
I excel in environments where collaboration is key and where there’s a shared vision for success. Companies that value partnership, open communication, and have a clear vision for their future will find that my collaborative leadership style and commitment to shared goals create a perfect synergy.
In essence, if your company is poised for growth, values data-driven insights, and seeks a collaborative, knowledgeable partner to navigate the digital marketing landscape, I am an excellent fit for your team. Let’s work together to create impactful strategies that drive your business forward.
