What it's like to work with me?

Working with me, you’ll get a partner with over 15+ years in marketing and 10+ years as a leader in B2B SaaS startups. I’ve led teams in multiple startups and mentored many founders over the years. And I’ve seen the same problems over and over again:

• Inexperienced teams and consultants skipping the marketing fundamentals
• Implementing (the wrong) copy and paste marketing tactics
• Sinking money into content and channels that don’t grow your business

Marketing doesn’t have to be complicated, BUT you do need to know how to do it right. It helps having someone who can build a clear strategy, AND can also get their hands dirty implementing it. That’s me.

Who I am a great fit for?

Depending on how we work together, I’m a great fit for:

• Very early-stage startups needing advice on strategic direction and what they need to focus on to grow
• More established companies need a strategic sounding board for their marketing plans and execution
• Startups that would benefit from strategic help on executing specific projects, such as TAM and ICP analysis, positioning and messaging, demand generation strategy, performance marketing
• Startups that would benefit from an experienced interim marketing leader to take charge of their marketing department, define the strategy, and put in place the processes needed to scale