What it's like to work with me?

I move fast, ask hard questions, and stay focused on what actually drives growth.

Whether I’m brought in to build a GTM motion from scratch, scale paid acquisition, or fix broken funnels, I approach every challenge with a strategy-first mindset.

People who work with me say I bring clarity, momentum, and structure. I take ownership like a co-founder, thinking about trade-offs, customer impact, and revenue, not just channels or metrics in isolation.

If something isn’t converting, I’ll experiment. If the team is stuck, I’ll simplify. And if something’s working, I’ll scale it—without overcomplicating it.

I’m collaborative but direct. Strategic, but grounded. I care about impact, and I take action.

Who I am a great fit for?

I’m a great fit for B2B SaaS companies—especially early to mid-stage—that need someone to not just advise, but actively build and scale their GTM and growth motions.

If you’re:

• A founder or GTM leader trying to build a quality pipeline with clarity and speed
• Figuring out product-market fit and need tight feedback loops from marketing to sales
• Scaling paid acquisition but struggling to make it efficient and repeatable
• Seeing traction but need sharper positioning, ICP clarity, or better lead quality
• Drowning in dashboards but still unclear on what’s actually working
• I can help.

I plug in where strategy meets execution—working across performance channels, funnels, messaging, analytics, and team workflows—so that growth becomes systematic, not sporadic.

I’m especially effective when marketing needs to act like a revenue team, not just a content or awareness engine.