Mustafa Bohra
Growth @ Careem🚀, an Uber Company
What it's like to work with me?
I am good at breaking down objectives into clearly defined actionable which can be executed with speed to drive impact. One of my key strength is the versatility of skillset and experience across Product, Growth and Data. This enables me to look at problems holistically and be more accurate in identifying the right solution.
In my current role I am leading Personalization and Martech at Careem which is SuperApp in MENA providing over 20+ distinct services including rides, food, groceries, Billpayment, P2P payments, Bike sharing, Home Services, and many more. I have previously worked for organizations in OTT, Retail, Insurance and Pharmaceuticals.
Who I am a great fit for?
I can be a good fit if you are looking for someone who…
- likes to cut the clutter and help focus on things that matter
- can empower you to attain personalized objectives, setting a standard that will be the envy of your competitors
- can convert operational nightmares into clockwork automation
- is experienced in creating sophisticated, effective yet easy to use Growth Models across multiple industries
- has formidable data chops and can churn out ML models like a master chef effortlessly flipping out pancakes
Notable highlights
Engineered state-of-the-art movie recommendation engines for a major OTT player.
Established a comprehensive martech technology stack across multiple organizations.
Innovated and implemented a cutting-edge landing page personalization platform for a superapp.
Spearheaded the development of in-house tools for managing outbound channels, including push, email, SMS, and WhatsApp for an organization.
Played a key role in leading digital transformation objectives for a prominent consumer durables brand.
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